EXHIBIT 23.1

Consent of Independent Registered Public Accounting Firm

We consent to the incorporation by reference in the registration statements listed below of Rent-A-Center, Inc. and subsidiaries (the Company) of our reports dated March 3, 2014, with respect to the consolidated balance sheet of the Company as of December 31, 2013, and the related consolidated statements of earnings, stockholders' equity, cash flows, and comprehensive income for the year ended December 31, 2013, and the effectiveness of internal control over financial reporting as of December 31, 2013, which reports appear in the December 31, 2013 annual report on Form 10-K of Rent-A-Center, Inc. and subsidiaries.

File     Effective

Form Type   Number         Date      

Form S-8    333-53471    05/22/1998

Form S-8    333-66645    11/02/1998

Form S-8    333-32296    03/13/2000

Form S-8    333-62582     06/08/2001

Form S-8    333-136615    08/14/2006

Form S-8    333-139792    01/04/2007

Form S-8    333-40958    07/07/2007

Form S-8    333-145121    08/03/2007

Form S-8    333-171926    01/28/2011

/s/ KPMG LLP

Dallas, Texas

March 3, 2014