<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/schedule13g" xmlns:com="http://www.sec.gov/edgar/common">
<schemaVersion>X0202</schemaVersion>
<headerData>
<submissionType>SCHEDULE 13G/A</submissionType>
<previousAccessionNumber>0000898822-21-000015</previousAccessionNumber>
<filerInfo>
<filer>
<filerCredentials>
<cik>0001864767</cik>
<ccc>XXXXXXXX</ccc>
</filerCredentials>
</filer>
<liveTestFlag>LIVE</liveTestFlag>



</filerInfo>
</headerData>
<formData>
<coverPageHeader>
<amendmentNo>5</amendmentNo>
<securitiesClassTitle>Common Stock</securitiesClassTitle>
<eventDateRequiresFilingThisStatement>06/30/2026</eventDateRequiresFilingThisStatement>
<issuerInfo>
<issuerCik>0000933036</issuerCik>
<issuerName>UPBOUND GROUP, INC.</issuerName>
<issuerCusips>
<issuerCusipNumber>76009N100</issuerCusipNumber>
</issuerCusips>
<issuerPrincipalExecutiveOfficeAddress>
<com:street1>5501 Headquarters Drive</com:street1>
<com:city>Plano</com:city>
<com:stateOrCountry>TX</com:stateOrCountry>
<com:zipCode>75024</com:zipCode>
</issuerPrincipalExecutiveOfficeAddress>
</issuerInfo>
<designateRulesPursuantThisScheduleFiled>
<designateRulePursuantThisScheduleFiled>Rule 13d-1(c)</designateRulePursuantThisScheduleFiled>
</designateRulesPursuantThisScheduleFiled>
</coverPageHeader>
<coverPageHeaderReportingPersonDetails>

<reportingPersonName>Allred Aaron R</reportingPersonName>
<citizenshipOrOrganization>X1</citizenshipOrOrganization>
<reportingPersonBeneficiallyOwnedNumberOfShares>
<soleVotingPower>524750</soleVotingPower>
<sharedVotingPower>1296892</sharedVotingPower>
<soleDispositivePower>524750</soleDispositivePower>
<sharedDispositivePower>1296892</sharedDispositivePower>
</reportingPersonBeneficiallyOwnedNumberOfShares>
<reportingPersonBeneficiallyOwnedAggregateNumberOfShares>1821642</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
<aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
<classPercent>3.1</classPercent>
<typeOfReportingPerson>IN</typeOfReportingPerson>
</coverPageHeaderReportingPersonDetails>
<items>
<item1>
<issuerName>UPBOUND GROUP, INC.</issuerName>
<issuerPrincipalExecutiveOfficeAddress>5501 Headquarters Drive, Plano, Texas, 75024</issuerPrincipalExecutiveOfficeAddress>
</item1>
<item2>
<filingPersonName>Aaron Allred</filingPersonName>
<principalBusinessOfficeOrResidenceAddress>6112 S Old Orchard Lane, Holladay, UT 84121</principalBusinessOfficeOrResidenceAddress>
<citizenship>United States</citizenship>
</item2>
<item3>
<notApplicableFlag>Y</notApplicableFlag>
</item3>
<item4>
<amountBeneficiallyOwned>Information in Row 9 of the cover page hereto is incorporated into this Item 4(a) by reference. &#13;
&#13;
Alterra Holdings, LLC ("Alterra"), a Utah limited liability company, is the record owner of 524,750 shares of common stock, par value $0.01, of Upbound Group, Inc. ("Common Stock"). The Reporting Person is the sole manager of Alterra and therefore has sole voting and dispositive power over such shares. Arklow Holdings, LLC ("Arklow"), a Utah limited liability company, is the record owner of 1,296,892 shares of Common Stock. As a general member and manager of Arklow, the Reporting Person shares voting and dispositive power over such shares.</amountBeneficiallyOwned>
<classPercent>Information in Row 11 of the cover page hereto is incorporated into this Item 4(b) by reference. &#13;
&#13;
The Reporting Person's aggregate percentage of beneficial ownership of the total amount of Common Stock outstanding is based on 58,293,726 shares of Common Stock outstanding as of April 23, 2026, as reported in the Issuer's Form 10-Q filed on May 1, 2026.</classPercent>
<numberOfSharesPersonHas>
<solePowerOrDirectToVote>524,750</solePowerOrDirectToVote>
<sharedPowerOrDirectToVote>1,296,892</sharedPowerOrDirectToVote>
<solePowerOrDirectToDispose>524,750</solePowerOrDirectToDispose>
<sharedPowerOrDirectToDispose>1,296,892</sharedPowerOrDirectToDispose>
</numberOfSharesPersonHas>
</item4>
<item5>
<notApplicableFlag>N</notApplicableFlag>
<classOwnership5PercentOrLess>Y</classOwnership5PercentOrLess>
</item5>
<item6>
<notApplicableFlag>N</notApplicableFlag>
<ownershipMoreThan5PercentOnBehalfOfAnotherPerson>The Reporting Person's spouse and children may have the right to receive or the power to direct the receipt of the dividends from, and any proceeds from the sale of, the shares. No such individual interest relates to more than 5% of the outstanding Common Stock.</ownershipMoreThan5PercentOnBehalfOfAnotherPerson>
</item6>
<item7>
<notApplicableFlag>Y</notApplicableFlag>
</item7>
<item8>
<notApplicableFlag>Y</notApplicableFlag>
</item8>
<item9>
<notApplicableFlag>Y</notApplicableFlag>
</item9>
<item10>
<notApplicableFlag>N</notApplicableFlag>
<certifications>By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under § 240.14a-11.</certifications>
</item10>
</items>
<signatureInformation>
<reportingPersonName>Allred Aaron R</reportingPersonName>
<signatureDetails>
<signature>/s/ Aaron Allred</signature>
<title>Allred Aaron R</title>
<date>07/22/2026</date>
</signatureDetails>
</signatureInformation>
</formData>
</edgarSubmission>
