Product segment and geographic information

9 Months Ended

Jun. 30, 2013

Segment Reporting [Abstract]

Segment Reporting Disclosure [Text Block]

Note 5. Product segment and geographic information

The Company operates in one business segment, which is the development, marketing and manufacturing of analog and digital video products for the personal computer market and Apple iPad® and iPhone® market. The products are similar in function and share commonality of component parts and manufacturing processes. The Company’s products are either sold, or can be sold, by the same retailers and distributors in the Company’s marketing channel. The Company also sells product directly to PC manufacturers. 

The Company’s products fall under three product categories:

· Video recorder products, such as USB-Live2, which allows consumers to record video tapes to DVD disc or to some of the Company’s products, such as the HD PVR and Colossus

· TV receivers, which include Broadway and the Company’s WinTV and PCTV TV tuner products

· Non-TV tuner products such as the ImpactVCB, MediaMVP-HD and the Company’s TV applications for the PC and the Apple iPad® and iPhone®

The Company’s TV tuner products enable, among other things, a PC user to watch TV in a resizable window on a PC. The Company’s video recorder products allow consumers to record high definition video from a cable TV or satellite set top box or a game console such as a Xbox 360 or Sony Playstation 3. The Company’s other non-TV tuner products enable, among other things, the ability to watch and listen to PC based videos, music and pictures on a TV set through a home network.

Sales by functional category are as follows:

	Three months ended June 30,				Nine months ended June 30,
Product line sales	2013		2012		2013		2012
Video recorder products	$	2,252,347	$	4,137,859	$	15,437,377	$	19,115,575
TV tuner products		3,076,013		4,629,434		11,781,107		14,747,645
Other video products and software		259,272		448,410		735,461		2,100,698
Total sales	$	5,587,632	$	9,215,703	$	27,953,945	$	35,963,918

The Company sells its products through a North American and international network of distributors and retailers. It maintains sales offices in the United States, Europe and Asia. Sales percentages by geographic region are as follows:

	Three months ended June 30,						Nine months ended June 30,
Geographic region	2013			2013			2013			2012
The Americas		60	%		46	%		62	%		54	%
Europe		32	%		50	%		33	%		42	%
Asia		8	%		4	%		5	%		4	%
Total		100	%		100	%		100	%		100	%