Product segment and geographic information

6 Months Ended

Mar. 31, 2013

Segment Reporting [Abstract]

Segment Reporting Disclosure [Text Block]

Note 5. Product segment and geographic information

The Company operates primarily in one business segment, which is the development, marketing and manufacturing of analog and digital TV receiver and video recorder productsfor the personal computer and Apple iPad® and iPhone® market. Most of the Company’s products are similar in function and share commonality of component parts and manufacturing processes. The Company’s products are either sold, or can be sold, by the same retailers and distributors in the Company’s marketing channel. The Company also sells its TV receiver products directly to PC manufacturers. The Company evaluates its product lines under the functional categories of TV receiver products, video recorder products and other non TV receiver products.

The Company’s products fall under three product categories:

· TV receivers, which include Digital TV receivers for PCs, analog TV receivers, our Broadway Internet streaming TV receiver and hybrid analog and digital TV receiver products

· Video recorder products, such as USB-Live2, HD PVR, HD PVR 2 and Colossus

· Non-TV receiver products such as the ImpactVCB, MediaMVP-HD and our TV applications for the PC and the Apple iPad and iPhone.

The Company’s TV receiver products enable, among other things, a PC user to watch TV in a resizable window on a PC. The Company’s video recorder products allow consumers to record high definition video from a cable TV or satellite set top box or a game console such as a Xbox 360 or Sony Playstation 3. The Company’s other non TV receiver products enable, among other things, the ability to watch and listen to PC based videos, music and pictures on a TV set through a home network.

Sales by functional category are as follows:

	Three months ended March 31,				Six months ended March 31
Product line sales	2013		2012		2013		2012
Video recorder products	$	5,617,210	$	6,337,583	$	12,177,361	$	14,663,921
TV receiver products		3,922,930		4,036,006		8,272,616		10,174,117
Non TV receiver products		895,795		947,399		1,916,336		1,910,177
Total sales	$	10,435,935	$	11,320,988	$	22,366,313	$	26,748,215

The Company sells its products through a North American and international network of distributors and retailers. It maintains sales offices in the United Stated, Europe and Asia. Sales percentages by geographic region are as follows:

	Three months ended March 31,						Six months ended March 31
Geographic region	2013			2012			2013			2012
The Americas		67	%		54	%		64	%		57	%
Europe		28	%		41	%		32	%		39	%
Asia		5	%		5	%		4	%		4	%
Total		100	%		100	%		100	%		100	%