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Product segment and geographic information
3 Months Ended
Dec. 31, 2012
Segment Reporting [Abstract]  
Segment Reporting Disclosure [Text Block]

Note 5. Product segment and geographic information

 

The Company operates primarily in one business segment, which is the development, marketing and manufacturing of analog and digital TV receiver and video recorder products for the personal computer and Apple iPad® and iPhone® market. Most of the Company’s products are similar in function and share commonality of component parts and manufacturing processes. The Company’s products are either sold, or can be sold, by the same retailers and distributors in the Company’s marketing channel. The Company also sells its TV receiver products directly to PC manufacturers. The Company evaluates its product lines under the functional categories of TV receiver products, video recorder products and other non TV receiver products.

  

The Company’s products fall under three product categories:

 

· TV receivers, which include Digital TV receivers for PCs, analog TV receivers, our Broadway Internet streaming TV receiver and hybrid analog and digital TV receiver products
· Video recorder products, such as USB-Live2, HD PVR, HD PVR 2 and Colossus
· Non-TV receiver products such as the ImpactVCB, MediaMVP-HD and our TV applications for the PC and the Apple iPad and iPhone.

 

The Company’s TV receiver products enable, among other things, a PC user to watch TV in a resizable window on a PC. The Company’s video recorder products allow consumers to record high definition video from a cable TV or satellite set top box or a game console such as a Xbox 360 or Sony Playstation 3. The Company’s other non TV receiver products enable, among other things, the ability to watch and listen to PC based videos, music and pictures on a TV set through a home network.

 

Sales by functional category are as follows:

 

    Three months ended December 31,  
Product line sales   2012     2011  
Video recorder products   $ 7,221,592     $ 8,965,926  
TV receiver products     4,432,415       6,190,210  
Non TV receiver products     276,371       271,091  
Total sales   $ 11,930,378     $ 15,427,227  

 

The Company sells its products through a North American and international network of distributors, retailers and directly to PC manufacturers. It maintains sales offices in Europe and Asia. Sales percentages by geographic region are as follows:

 

    Three months ended December 31,  
Geographic region   2012     2011  
The Americas     59 %     58 %
Europe     37 %     38 %
Asia     4 %     4 %
Total     100 %     100 %