Product segment and geographic information

9 Months Ended

Jun. 30, 2011

Segment Reporting [Abstract]

Segment Reporting Disclosure [Text Block]

Note 6. Product segment and geographic information

The Company operates in one business segment, which is the development, marketing and manufacturing of analog and digital TV tuner products for the personal computer market. The products are similar in function and share commonality of component parts and manufacturing processes.  The Company’s products are either sold, or can be sold, by the same retailers and distributors in the Company’s marketing channel. The Company also sells product directly to PC manufacturers. The Company evaluates its product lines under the functional categories of analog TV tuners, digital TV tuners and other non-TV tuner products.

The Company’s products fall under three product categories:

· Analog TV tuner products

· Digital TV tuner, and combination analog and digital TV tuner, products

· Other non-TV tuner products

The Company’s Analog TV tuner products are TV tuner modules which can be added to a PC and enable a PC user, among other things, to watch and record analog cable TV in a resizable window on a PC.

The Company’s digital TV and combination analog and digital tuner products are TV tuner modules which enable a PC user, among other things, to watch and record analog cable TV and digital TV in a resizable window on a PC.

The Company’s other non-TV tuner products enable a PC user, among other things, to video conference, watch and listen to PC based videos, music and pictures on a TV set through a home network, and record TV and other types of video on a PC for playback on portable video players.

Sales by functional category are as follows:

	Three months ended June 30,				Nine months ended June 30,
Product line sales	2011		2010		2011		2010
Analog TV tuner products	$	171,113	$	253,555	$	933,048	$	555,165
Digital and combination analog and digital TV tuner products		5,263,019		10,272,972		18,653,367		37,989,829
Other non-TV tuner products		3,445,285		3,066,991		12,480,110		6,773,961
Total sales	$	8,879,417	$	13,953,518	$	32,066,525	$	45,318,955

The Company sells its products through a North American and international network of distributors and retailers. It maintains sales offices in Europe and Asia.  Sales percentages by geographic region are as follows:

	Three months ended June 30,						Nine months ended June 30,
Geographic region	2011			2010			2011			2010
The Americas		58	%		46	%		59	%		45	%
Europe		38	%		52	%		38	%		53	%
Asia		4	%		2	%		3	%		2	%
Total		100	%		100	%		100	%		100	%