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Revenue, operating profit and segment analysis - Summary of analysis of revenue by geographical origin (Details) - GBP (£)
£ in Millions
12 Months Ended
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2021
Dec. 31, 2020
Dec. 31, 2019
Disclosure Of Geographical Areas          
Revenue £ 9,161 £ 8,553 £ 7,244 £ 7,110 £ 7,874
North America          
Disclosure Of Geographical Areas          
Revenue 5,325 5,002 4,204    
Europe          
Disclosure Of Geographical Areas          
Revenue 3,117 2,974 2,547    
United Kingdom          
Disclosure Of Geographical Areas          
Revenue 1,703 1,481 1,248    
Rest of world          
Disclosure Of Geographical Areas          
Revenue £ 719 £ 577 £ 493