<DOCUMENT>
<TYPE>EX-23.1
<SEQUENCE>11
<FILENAME>ex23p1.txt
<DESCRIPTION>CONSENT OF EXPERT
<TEXT>
<PAGE>


                                                             EXHIBIT 23.1

                CONSENT OF INDEPENDENT ACCOUNTANTS
                ----------------------------------


We hereby consent to the use in this Registration Statement on Form S-4
of AMCON Distributing Company of our reports dated November 22, 2000,
except for paragraph one of Note 1 and Note 18, for which the date is
March 23, 2001, relating to the financial statements and financial
statement schedule of AMCON Distributing Company, which appear in such
Registration Statement. We also consent to the reference to us under the
heading "Experts" in such Registration Statement.


PricewaterhouseCoopers LLP

Omaha, NE
October 9, 2001


</TEXT>
</DOCUMENT>