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Cooperative Marketing Agreement
9 Months Ended
Sep. 30, 2013
Cooperative Marketing Agreement [Abstract]  
Cooperative Marketing Agreement

7.   COOPERATIVE MARKETING AGREEMENT 

 

On June 4, 2012, the Company entered into a Cooperative Marketing Agreement (the “CMA”) with the Shakopee Mdewakanton Sioux Community (“SMSC”).  The primary purpose of the CMA is to increase purses paid during live horse racing at Canterbury Park’s Racetrack in order to strengthen Minnesota’s horse industry.  Under the terms of the CMA, the SMSC paid the horsemen $2.7 million in June 2012 and $5.3 million in February 2013 for purse enhancements.  After 2013, the SMSC plans to contribute the additional amounts listed below.   

 

In addition, the Company and the SMSC have also agreed in the CMA to partner in joint marketing efforts for their mutual benefit, including signage, joint promotions, player benefits and events.  Under the CMA, the SMSC paid the Company  $300,000 in June 2012 and  $600,000 in February 2013 for marketing purposes.  After 2013, the SMSC plans to pay the additional amounts listed below.    

 

 

The SMSC has agreed to make the following purse enhancement and marketing payments in the years 2014 through 2022: 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Year

 

 

Horsemen Purse Enhancement

 

 

Canterbury Park Marketing Payment

2014

 

 

5,840,000 

 

 

660,000 

2015

 

 

6,434,000 

 

 

726,000 

2016

 

 

7,087,400 

 

 

798,600 

2017

 

 

7,806,140 

 

 

878,460 

2018

 

 

8,000,000 

 

 

900,000 

2019

 

 

8,000,000 

 

 

900,000 

2020

 

 

8,000,000 

 

 

900,000 

2021

 

 

8,000,000 

 

 

900,000 

2022

 

 

8,000,000 

 

 

900,000 

 

The Company will not have any financial interest in any part of purse enhancement payments.  Therefore, purse enhancement payments will have no impact on the Company’s financial statements.

  

The amounts earned from the marketing payments will be recorded as a component of other revenue and the related expenses will be recorded as a component of marketing and advertising expense in the Company’s financial statements.  For the nine months ended September 30, 2013, the Company recorded $397,344 in revenues and incurred $397,344 in expenses related to the marketing payment.  The excess of amounts received over revenues is reflected as deferred revenue which is included in accounts payable on the consolidated balance sheet.

 

As part of the CMA and pursuant to a Stock Appreciation Rights Agreement (the “SAR Agreement”) dated June 14, 2012, the Company issued stock appreciation rights to the SMSC.  The SAR Agreement granted rights to the SMSC to benefit from the appreciation in the value of 165,000 shares of Company common stock above $14.30 per share, a price agreed upon by the two parties.  Each right represents the right to be paid the appreciation in the value of one share of stock above $14.30.  Ten percent of the rights (16,500 rights) vested immediately and the remaining rights vest at the rate of 16,500 per year beginning in January 2013.  The SAR Agreement provides for the cash payment of the excess of the fair market value of Canterbury Park Holding Corporation’s common stock price on the date of exercise over the grant price.  The SAR Agreement and all rights granted expire on December 31, 2022.  The liability related to these stock appreciation rights is recorded as a long-term liability and the Company recognizes the income or expense related to the fluctuation in the value of the stock appreciation rights against the revenues recorded relating to the marketing payment due to the nature of the agreement.  Any excess expenses will be recognized as a component of other operating expenses.  For the nine months ended September 30, 2013, the Company recognized $235,678 of expense related to these stock appreciation rights, of which $235,678 was recorded as an offset to revenue.  In the future, changes in the fair value of these stock appreciation rights will increase or decrease the stock appreciation rights liability, and the Company will recognize an additional offset to revenue or other operating expense related to these changes.