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Operating Segments (Schedule Of Reconciliations Of Reportable Segment Revenue) (Details) (USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2012
Jun. 30, 2011
Jun. 30, 2012
Jun. 30, 2011
Segment Reporting, Revenue Reconciling Item [Line Items]        
Total consolidated net revenues $ 11,964,084 $ 11,665,520 $ 21,572,794 $ 19,973,330
Reportable Segment [Member]
       
Segment Reporting, Revenue Reconciling Item [Line Items]        
Total consolidated net revenues     22,555,000 20,829,000
Elimination Of Intersegment [Member]
       
Segment Reporting, Revenue Reconciling Item [Line Items]        
Total consolidated net revenues     $ (982,000) $ (856,000)