X0202 4 2007-07-11 1 0001020996 VERTRUE INC VTRU 0000926688 SMITH THOMAS W 323 RAILROAD AVENUE GREENWICH CT 06830 0 0 1 1 Member Section 13(d) Group 0001203547 VASSALLUZZO SCOTT J 323 RAILROAD AVENUE GREENWICH CT 06830 0 0 1 1 Member of Section 13(d) Group Common Stock 2007-07-11 4 S 0 749640 48.907 D 0 D Common Stock 2007-07-11 4 S 0 157389 48.907 D 0 I By Idoya Partners LP Common Stock 2007-07-11 4 S 0 524769 48.907 D 0 I By Prescott Associates LP Common Stock 2007-07-11 4 S 0 41770 48.907 D 0 I By Prescott International Partners LP Common Stock 2007-07-11 4 S 0 145000 48.907 D 0 I Prescott Investors Profit Sharing Trust Common Stock 2007-07-11 4 S 0 31700 48.907 D 0 I By Thomas W. Smith Foundation Common Stock 2007-07-11 4 S 0 15650 48.907 D 0 I By Smith Family Accounts These shares are owned directly by Idoya Partners LP("Idoya"), a private investment limited partnership, and indirectly by Thomas W. Smith and Scott J. Vassalluzzo as a general partners of Idoya. Messrs. Smith and Vassalluzzo disclaim beneficial ownership of these shares in excess of their pecuniary interest under 16a-1(a)(2)(ii)(B). The address for Idoya is 323 Railroad Avenue, Greenwich, CT 06830 These shares are owned directly by Prescott Associates LP ("Prescott Associates"), a private investment limited partnership, and indirectly by Thomas W. Smith and Scott J. Vassalluzzo as a general partners of Prescott Associates. Messrs. Smith and Vassalluzzo disclaim beneficial ownership of these shares in excess of their pecuniary interest under 16a-1(a)(2)(ii)(B). The address for Prescott Associates is 323 Railroad Avenue, Greenwich, CT 06830 These shares are owned directly by Prescott International Partners L.P. ("PIP"), a private investment limited partnership, and indirectly by Thomas W. Smith and Scott J. Vassalluzzo as a general partners of PIP. Messrs. Smith and Vassalluzzo disclaim beneficial ownership of these shares in excess of their pecuniary interest under 16a-1(a)(2)(ii)(B). The address for PIP is 323 Railroad Avenue, Greenwich, CT 06830 These shares are owned directly by the Prescott Investors Profit Sharing Trust ("Trust") and indirectly by Mr. Thomas W. Smith and Mr. Scott J. Vassalluzzo as trustees of the Trust. Messrs. Smith and Vassalluzzo disclaims beneficial ownership of these shares in excess of their pencuniary interest under 16a-8(b)(2)(ii). The address for the Trust is 323 Railroad Avenue, Greenwich, CT These shares are owned directly by the Thomas W. Smith Foundation ("Foundation") and indirectly by Thomas W. Smith as trustee of the Foundation. Mr. Smith disclaims beneficial ownership of these shares in excess of his pencuniary interest under 16a-8(b)(2)(ii). The address for the Foundation is 323 Railroad Avenue, Greenwich, CT 06830 These shares are owned directly by accounts established for the benefit of certain family members of Thomas W. Smith. The inclusion of these shares in this report shall not be deemed an admission of beneficial ownership for purposes of Section 16 or any other purpose and Mr. Smith disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein. /s/ Thomas W. Smith 2007-07-13 /s/ Scott J. Vassalluzzo 2007-07-13