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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Purchased Program Rights (Details) (USD $)
3 Months Ended
Mar. 31, 2012
Mar. 31, 2011
Finite-Lived Intangible Assets [Line Items]    
Net Income (Loss) Attributable to Parent $ (13,392,000) $ (21,114,000)
Earnings Per Share, Basic $ (0.21) $ (0.33)
Earnings Per Share, Diluted $ (0.21) $ (0.33)
Previously Projected [Member]
   
Finite-Lived Intangible Assets [Line Items]    
Net Income (Loss) Attributable to Parent (15,200,000)  
Earnings Per Share, Basic $ (0.24)  
Earnings Per Share, Diluted $ (0.24)  
Program Rights [Member]
   
Finite-Lived Intangible Assets [Line Items]    
Program Rights, Period Increase (Decrease) $ 1,800,000  
Program Rights [Member] | First Run [Member]
   
Finite-Lived Intangible Assets [Line Items]    
Program Rights Existing Allocation 65.00%  
Program Rights Revised Estimate Allocation 50.00%  
Program Rights Previous Estimate Allocation 60.00%  
Program Rights [Member] | Second Run [Member]
   
Finite-Lived Intangible Assets [Line Items]    
Program Rights Existing Allocation 35.00%  
Program Rights Revised Estimate Allocation 28.00%  
Program Rights Previous Estimate Allocation 30.00%  
Program Rights [Member] | Third Run [Member]
   
Finite-Lived Intangible Assets [Line Items]    
Program Rights Revised Estimate Allocation 22.00%  
Program Rights Previous Estimate Allocation 10.00%