GOODWILL AND INTANGIBLE ASSETS

9 Months Ended

Sep. 30, 2011

Goodwill and Intangible Assets Disclosure [Abstract]

Goodwill:

Goodwill by reporting unit as at September 30, 2011 and December 31, 2010 is summarized as follows:



	Gross Balance, December 31, 2010		Accumulated Impairment Losses			Balance, December 31, 2010		Additions/ Adjustments		Foreign Currency			Balance, September 30, 2011		Accumulated Impairment Losses			Gross Balance, September 30, 2011
Broadcast segment:
Bulgaria	$	178,377	$	(64,044	)	$	114,333	$	—	$	1,920		$	116,253	$	(64,044	)	$	180,297
Croatia	11,151		(10,454		)	697		—		(2		)	695		(10,454		)	11,149
Czech Republic	917,145		—			917,145		—		21,014			938,159		—			938,159
Romania	63,977		—			63,977		707		(292		)	64,392		—			64,392
Slovak Republic	58,425		—			58,425		—		617			59,042		—			59,042
Slovenia	18,920		—			18,920		—		200			19,120		—			19,120
Media Pro Entertainment segment:
Fiction and Reality and Entertainment	14,042		—			14,042		—		(65		)	13,977		—			13,977
Production services	14,792		—			14,792		—		(69		)	14,723		—			14,723
Distribution and Exhibition	18,971		—			18,971		1,477		(168		)	20,280		—			20,280
Total	$	1,295,800	$	(74,498	)	$	1,221,302	$	2,184	$	23,155		$	1,246,641	$	(74,498	)	$	1,321,139

Broadcast licenses and other intangible assets:

The net book value of our broadcast licenses and other intangible assets as at September 30, 2011 and December 31, 2010 is summarized as follows:



	Indefinite-Lived Broadcast Licenses			Amortized Broadcast Licenses			Trademarks			Customer Relationships			Other			Total
Balance, December 31, 2010	$	53,836		$	309,545		$	141,672		$	85,796		$	4,792		$	595,641
Additions	—			—			—			—			1,999			1,999
Amortization	—			(14,213		)	(1,264		)	(7,007		)	(909		)	(23,393		)
Foreign currency movements	(103		)	6,711			1,625			1,309			(94		)	9,448
Balance, September 30, 2011	$	53,733		$	302,043		$	142,033		$	80,098		$	5,788		$	583,695

Our broadcast licenses in Romania and Slovenia have indefinite lives and are subject to annual impairment reviews. The licenses in Bulgaria have an estimated economic useful life of, and are amortized on a straight-line basis over, twenty-four years. Licenses in the Czech Republic have an economic useful life of, and are amortized on a straight-line basis over, twenty years. The license in the Slovak Republic has an economic useful life of, and is amortized on a straight-line basis over, twelve years. The license in Croatia has an economic useful life of, and is amortized on a straight-line basis over, fifteen years.

Customer relationships are deemed to have an economic useful life of, and are amortized on a straight-line basis over, five to fifteen years. Trademarks have an indefinite life, with the exception of those acquired trademarks which we do not intend to use, which have an economic life of, and are being amortized over, between two and five years using the declining balance method. The amortized trademarks had a carrying amount of US$ 4.7 million and US$ 5.8 million as at September 30, 2011 and December 31, 2010, respectively.

The gross value and accumulated amortization of broadcast licenses and other intangible assets was as follows at September 30, 2011 and December 31, 2010:



	September 30, 2011			December 31, 2010
Gross value	$	550,270		$	538,884
Accumulated amortization	(157,675		)	(132,955		)
Net book value of amortized intangible assets	392,595			405,929
Indefinite-lived broadcast licenses and trademarks	191,100			189,712
Total broadcast licenses and other intangible assets, net	$	583,695		$	595,641

- Definition

The entire disclosure for the aggregate amount of goodwill and a description of intangible assets, which may include (a) for amortizable intangible assets (also referred to as finite-lived intangible assets), the carrying amount, the amount of any significant residual value, and the weighted-average amortization period, (b) for intangible assets not subject to amortization (also referred to as indefinite-lived intangible assets), the carrying amount, and (c) the amount of research and development assets acquired and written off in the period, including the line item in the income statement in which the amounts written off are aggregated, if not readily apparent from the income statement. Also discloses (a) for amortizable intangibles assets in total and by major class, the gross carrying amount and accumulated amortization, the total amortization expense for the period, and the estimated aggregate amortization expense for each of the five succeeding fiscal years, (b) for intangible assets not subject to amortization the carrying amount in total and by major class, and (c) for goodwill, in total and for each reportable segment, the changes in the carrying amount of goodwill during the period (including the aggregate amount of goodwill acquired, the aggregate amount of impairment losses recognized, and the amount of goodwill included in the gain (loss) on disposal of a reporting unit). If any part of goodwill has not been allocated to a reportable segment, discloses the unallocated amount and the reasons for not allocating. For each impairment loss recognized related to an intangible asset (excluding goodwill), discloses: (a) a description of the impaired intangible asset and the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method for determining fair value, (c) the caption in the income statement or the statement of activities in which the impairment loss is aggregated, and (d) the segment in which the impaired intangible asset is reported. For each goodwill impairment loss recognized, discloses: (a) a description of the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method of determining the fair value of the associated reporting unit, and (c) if a recognized impairment loss is an estimate not finalized and the reasons why the estimate is not final. May also disclose the nature and amount of any significant adjustments made to a previous estimate of an impairment loss.

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