Statements of Operations (Unaudited) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2011	Sep. 30, 2010	Sep. 30, 2011	Sep. 30, 2010
Income Statement [Abstract]
Revenue	$ 186,318	$ 1,721,373	$ 690,157	$ 2,846,875
Cost of sales
Merchandise	93,370	1,259,044	348,822	1,621,183
Other costs	11,415	27,643	36,427	85,808
Total cost of sales	104,785	1,286,687	385,249	1,706,991
Gross margin	81,533	434,686	304,908	1,139,884
Operating expenses
Advertising and promotion	48,397	95,631	163,466	298,453
Sales commissions	133,106	145,745	246,666	517,026
General and administrative	338,056	348,909	748,056	797,899
Total operating costs and expenses	519,559	590,285	1,158,188	1,613,378
Net income (loss) before provision for income taxes	(438,026)	(155,599)	(853,280)	(473,494)
Interest income	0	2,538	0	2,538
Net income (loss) before provision for income taxes	(438,026)	(153,061)	(853,280)	(470,956)
Provision for (recovery of) income taxes	0	0	0	(5,593)
Net income (loss)	$ (438,026)	$ (153,061)	$ (853,280)	$ (465,363)
Earnings per common share:	$ (0.01)	$ (0.01)	$ (0.02)	$ (0.02)
Shares used in computing earnings per share	65,747,262	30,856,884	57,011,952	30,716,143