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Statements of Operations (Unaudited) (USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2011
Jun. 30, 2010
Jun. 30, 2011
Jun. 30, 2010
Revenue, net $ 171,503 $ 551,683 $ 503,839 $ 1,125,502
Cost of sales        
Merchandise 78,843 208,986 255,452 362,139
Other costs 11,027 30,543 25,012 58,165
Total cost of sales 89,870 230,529 280,464 420,304
Gross margin 81,633 321,154 223,375 705,198
Operating expenses        
Advertising and promotion 43,217 112,432 115,069 202,822
Sales commissions 55,418 183,404 113,560 371,281
General and administrative 203,580 208,558 410,000 448,990
Total operating costs and expenses 302,215 504,394 638,629 1,023,093
Net income (loss) before provision for income taxes (220,582) (183,240) (415,254) (317,895)
Provision for (recovery of) income taxes 0 180 0 (5,593)
Net income (loss) $ (220,582) $ (183,420) $ (415,254) $ (312,302)
Earnings per common share: $ (0.01) $ (0.01) $ (0.01) $ (0.01)
Shares used in computing earnings per share 46,939,613 30,856,884 61,247,262 30,645,773