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Goodwill and Other Intangible Assets
9 Months Ended
Sep. 30, 2019
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Other Intangible Assets Goodwill and Other Intangible Assets
A reconciliation of goodwill and accumulated goodwill impairment losses, by reportable segment, is as follows:
(in millions)
Northeast
 
South
 
West
 
Midwest
 
Other
 
Total
Balance as of December 31, 2018
 
 
 
 
 
 
 
 
 
 
 
Goodwill, gross
$
848.4

 
$
185.2

 
$
210.4

 
$
1,110.1

 
$
156.1

 
$
2,510.2

Accumulated goodwill impairment losses
(707.6
)
 
(34.6
)
 
(16.6
)
 
(435.3
)
 
(87.7
)
 
(1,281.8
)
Goodwill, net
140.8

 
150.6

 
193.8

 
674.8

 
68.4

 
1,228.4

Goodwill acquired during year
62.8

 
40.5

 

 

 

 
103.3

Other (1)
(1.5
)
 
7.2

 
6.4

 
6.6

 

 
18.7

Balance as of September 30, 2019
 
 
 
 
 
 
 
 
 
 
 
Goodwill, gross
909.7

 
232.9

 
216.8

 
1,116.7

 
156.1

 
2,632.2

Accumulated goodwill impairment losses
(707.6
)
 
(34.6
)
 
(16.6
)
 
(435.3
)
 
(87.7
)
 
(1,281.8
)
Goodwill, net
$
202.1

 
$
198.3

 
$
200.2

 
$
681.4

 
$
68.4

 
$
1,350.4

(1)
Amounts relate to adjustments made to the preliminary purchase price allocation of Pinnacle during the nine months ended September 30, 2019, prior to it being finalized, as described in Note 5, “Acquisitions.”
The table below presents the gross carrying amount, accumulated amortization, and net carrying amount of each major class of other intangible assets:
 
September 30, 2019
 
December 31, 2018
(in millions)
Gross Carrying Amount
 
Accumulated Amortization
 
Net Carrying Amount
 
Gross Carrying Amount
 
Accumulated Amortization
 
Net Carrying Amount
Indefinite-lived intangible assets
 
 
 
 
 
 
 
 
 
 
 
Gaming licenses
$
1,734.6

 
$

 
$
1,734.6

 
$
1,498.3

 
$

 
$
1,498.3

Trademarks
322.4

 

 
322.4

 
298.0

 

 
298.0

Other
0.7

 

 
0.7

 
0.7

 

 
0.7

Amortizing intangible assets
 
 
 
 
 
 
 
 
 
 
 
Customer relationships
104.3

 
(64.6
)
 
39.7

 
98.8

 
(51.5
)
 
47.3

Other
62.0

 
(54.9
)
 
7.1

 
61.9

 
(49.3
)
 
12.6

Total other intangible assets
$
2,224.0

 
$
(119.5
)
 
$
2,104.5

 
$
1,957.7

 
$
(100.8
)
 
$
1,856.9

There were no impairment charges recorded on other intangible assets during the three and nine months ended September 30, 2019 and 2018
Amortization expense related to our amortizing intangible assets was $6.4 million and $18.7 million, for the three and nine months ended September 30, 2019, respectively, as compared to $3.3 million and $11.9 million, for the three and nine months ended September 30, 2018, respectively. The following table presents the estimated amortization expense based on our amortizing intangible assets as of September 30, 2019 (in millions):
Remaining 2019
$
5.9

2020
19.5

2021
5.6

2022
3.8

2023
3.6

Thereafter
8.4

Total
$
46.8