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Segment Reporting (Tables)
 9 Months Ended
Sep. 30, 2025
Segment Reporting [Abstract]  
Schedule of Segment Reporting Information by Reportable Segment
The following table presents the Company’s revenue and gross margin by reportable segment for the three months ended September 30, 2025 and 2024:

Revenue(1)
Gross Margin
(In thousands of U.S. Dollars)
2025202420252024
Content Solutions
$44,832 $30,129 $31,923 $16,449 
Technology Products and Services
60,420 57,971 34,820 31,964 
Sub-total for reportable segments
105,252 88,100 66,743 48,413 
All Other
1,402 3,352 528 2,606 
Total$106,654 $91,452 $67,271 $51,019 
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(1)The Company’s largest customer represents 10% of total Revenues for the three months ended September 30, 2025 (2024 — 13%). No single customer comprised more than 10% of the Company’s total Accounts Receivable balance as of September 30, 2025. No single customer accounted for more than 10% of the Company’s total Accounts Receivable balance as of December 31, 2024.
The following table presents the Company’s revenue and gross margin by reportable segment for the nine months ended September 30, 2025 and 2024:

Revenue(1)
Gross Margin
(In thousands of U.S. Dollars)
2025202420252024
Content Solutions
$113,046 $99,218 $77,908 $54,686 
Technology Products and Services
166,652 152,019 94,084 81,331 
Sub-total for reportable segments
279,698 251,237 171,992 136,017 
All Other
5,307 8,299 2,057 5,818 
Total$285,005 $259,536 $174,049 $141,835 
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(1)The Company’s largest customer represented 9% of total Revenues for the nine months ended September 30, 2025 (2024 — 11%). No single customer comprised more than 10% of the Company’s total Accounts Receivable as of September 30, 2025. No single customer comprised more than 10% of the Company’s total Accounts Receivable as of December 31, 2024.
Schedule of Selling Expenses
The following table summarizes the Company’s selling expenses, including sales commissions and marketing and other, which are recognized within Costs and Expenses Applicable to Revenues in the Condensed Consolidated Statements of Operations, for the three and nine months ended September 30, 2025 and 2024:
Three Months Ended September 30,
20252024
(In thousands of U.S. Dollars)
Sales
Commissions		Marketing
and Other
Sales
Commissions
Marketing
and Other
Technology sales(1)
$364 $234 $258 $139 
Image enhancement and maintenance services(2)
— 4,218 — 5,172 
Technology rentals(3)
233 276 128 811 
Total$597 $4,728 $386 $6,122 
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(1)Sales commissions paid prior to the recognition of the related revenue are deferred and recognized upon the client acceptance of the IMAX System. Direct advertising and marketing costs for each IMAX System are expensed as incurred.
(2)Film exploitation costs, including advertising and marketing costs, are expensed as incurred.
(3)Sales commissions related to joint revenue sharing arrangements accounted for as operating leases are recognized in the month they are earned by the salesperson, which is typically the month in which the IMAX System is installed, and are subject to subsequent performance-based adjustments. Direct advertising and marketing costs for each IMAX System are expensed as incurred.
Nine Months Ended September 30,
20252024
(In thousands of U.S. Dollars)
Sales
Commissions		Marketing
and Other
Sales
Commissions
Marketing
and Other
Technology sales(1)
$762 $361 $684 $485 
Image enhancement and maintenance services(2)
— 10,068 — 11,848 
Technology rentals(3)
490 1,276 378 1,811 
Total$1,252 $11,705 $1,062 $14,144 
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(1)Sales commissions paid prior to the recognition of the related revenue are deferred and recognized upon the client acceptance of the IMAX System. Direct advertising and marketing costs for each IMAX System are expensed as incurred.
(2)Film exploitation costs, including advertising and marketing costs, are expensed as incurred.
(3)Sales commissions related to joint revenue sharing arrangements accounted for as operating leases are recognized in the month they are earned by the salesperson, which is typically the month in which the IMAX System is installed, and are subject to subsequent performance-based adjustments. Direct advertising and marketing costs for each IMAX System are expensed as incurred.
The following table presents the Costs and Expenses Applicable to Revenues for the Content Solutions segment that is made available to the CODM as part of the Company’s annual and quarterly financial reporting requirements in accordance with U.S. GAAP:

Content Solutions Segment:
Three Months Ended September 30,
Nine Months Ended September 30,
(In thousands of U.S. Dollars)
2025202420252024
Revenue
$44,832 $30,129 $113,046 $99,218 
Film asset amortization
4,571 4,792 14,100 18,659 
Marketing and other selling expenses
4,218 5,172 10,068 11,848 
Co-produced film participation expenses
164 166 343 3,151 
Other segment expenses(1)
3,956 3,550 10,627 10,874 
Total Costs and Expenses Applicable to Revenues
12,909 13,680 35,138 44,532 
Gross Margin
$31,923 $16,449 $77,908 $54,686 
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(1)Included within the Other segment expenses are costs related to film distribution, post production costs, production costs, and network connectivity fees.

The following table presents the Costs and Expenses Applicable to Revenues for the Technology Products and Services reportable segment that is made available to the CODM as part of the Company’s annual and quarterly financial reporting requirements in accordance with U.S. GAAP:


Technology Products and Services Segment:
Three Months Ended September 30,
Nine Months Ended September 30,
(In thousands of U.S. Dollars)
2025202420252024
Revenue
$60,420 $57,971 $166,652 $152,019 
Depreciation of equipment supporting JRSAs
5,841 5,516 17,219 17,011 
Marketing and other selling expenses
597 386 1,252 1,062 
Write-down of equipment supporting JRSAs
478 523 566 2,660 
Write-down of inventory
98 150 201 266 
Other segment expenses(1)
18,586 19,432 53,330 49,689 
Total Costs and Expenses Applicable to Revenues
25,600 26,007 72,568 70,688 
Gross Margin
$34,820 $31,964 $94,084 $81,331 
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(1)Included within the Other segment expenses are costs related to the manufacturing and build of IMAX Systems recognized in the period, maintenance and warranty costs, and other product related costs. Also included is a recovery of $0.5 million for insurance proceeds received during the nine months ended September 30, 2025, associated with inventory costs that were previously written off. The total proceeds received were $0.7 million, and the incremental gain of $0.2 million was recognized in selling, general and administrative expenses.
Schedule of Revenues by Geographic Area
The following table summarizes the Company’s revenues by geographic area for the three and nine months ended September 30, 2025 and 2024:
Three Months Ended
Nine Months Ended
September 30,September 30,
(In thousands of U.S. Dollars)2025202420252024
United States$39,507 $38,363 $104,469 $103,263 
Greater China20,270 21,324 78,072 65,527 
Asia (excluding Greater China)
23,235 16,930 41,838 35,643 
Western Europe
14,050 3,741 35,715 28,440 
Latin America3,034 2,954 7,141 6,672 
Canada3,041 1,687 6,937 7,254 
Rest of the World3,517 6,453 10,833 12,737 
Total$106,654 $91,452 $285,005 $259,536