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Consolidated Statements of Operations Supplemental Information (Tables)
12 Months Ended
Dec. 31, 2023
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Summary of Selling Expenses, Including Sales Commissions and Marketing and Other Expenses

The following table summarizes the Company’s selling expenses, including sales commissions and marketing and other, which are recognized within Costs and Expenses Applicable to Revenues in the Consolidated Statements of Operations, for the years ended December 31, 2023, 2022 and 2021:

 

Years Ended December 31,

 

 

2023

 

 

2022

 

 

2021

 

(In thousands of U.S. Dollars)

Sales
Commissions

 

 

Marketing and Other

 

 

Sales
Commissions

 

 

Marketing and Other

 

 

Sales
Commissions

 

 

Marketing and Other

 

Technology sales(1)

$

 

1,575

 

 

$

 

1,103

 

 

$

 

479

 

 

$

 

810

 

 

$

 

1,885

 

 

$

 

989

 

Image enhancement and maintenance services(2)

 

 

 

 

 

 

15,200

 

 

 

 

 

 

 

 

20,284

 

 

 

 

 

 

 

 

8,923

 

Technology rentals(3)

 

 

478

 

 

 

 

734

 

 

 

 

85

 

 

 

 

663

 

 

 

 

399

 

 

 

 

1,109

 

  Total

$

 

2,053

 

 

$

 

17,037

 

 

$

 

564

 

 

$

 

21,757

 

 

$

 

2,284

 

 

$

 

11,021

 

 

(1)
Sales commissions paid prior to the recognition of the related revenue are deferred and recognized upon the client acceptance of the IMAX System. Direct advertising and marketing costs for each IMAX System are expensed as incurred.
(2)
Film exploitation costs, including advertising and marketing costs are expensed as incurred.
(3)
Sales commissions related to joint revenue sharing arrangements accounted for operating leases are recognized in the month they are earned by the salesperson, which is typically the month in which the IMAX System is installed, and are subject to subsequent performance-based adjustments. Direct advertising and marketing costs for each IMAX System are expensed as incurred.