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Condensed Consolidated Statements of Operations Supplemental Information (Tables)
9 Months Ended
Sep. 30, 2023
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Summary of Selling Expenses, Including Sales Commissions and Marketing and Other Expenses

The following table summarizes the Company’s selling expenses, including sales commissions and marketing and other, which are recognized within Costs and Expenses Applicable to Revenues in the Condensed Consolidated Statements of Operations, for three and nine months ended September 30, 2023 and 2022:

 

Three Months Ended September 30,

 

 

2023

 

 

2022

 

(In thousands of U.S. Dollars)

Sales
Commissions

 

 

Marketing
and Other

 

 

Sales
Commissions

 

 

Marketing
and Other

 

Technology sales(1)

$

 

301

 

 

$

 

347

 

 

$

 

269

 

 

$

 

254

 

Image enhancement and maintenance services(2)

 

 

 

 

 

 

2,744

 

 

 

 

 

 

 

 

3,678

 

Technology rentals(3)

 

 

38

 

 

 

 

469

 

 

 

 

225

 

 

 

 

363

 

Total

$

 

339

 

 

$

 

3,560

 

 

$

 

494

 

 

$

 

4,295

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Nine Months Ended September 30,

 

 

2023

 

 

2022

 

(In thousands of U.S. Dollars)

Sales
Commissions

 

 

Marketing
and Other

 

 

Sales
Commissions

 

 

Marketing
and Other

 

Technology sales(1)

$

 

861

 

 

$

 

531

 

 

$

 

316

 

 

$

 

454

 

Image enhancement and maintenance services(2)

 

 

 

 

 

 

13,088

 

 

 

 

 

 

 

 

11,443

 

Technology rentals(3)

 

 

147

 

 

 

 

1,179

 

 

 

 

(64

)

 

 

 

1,093

 

Total

$

 

1,008

 

 

$

 

14,798

 

 

$

 

252

 

 

$

 

12,990

 

 

(1)
Sales commissions paid prior to the recognition of the related revenue are deferred and recognized upon the client acceptance of the IMAX System. Direct advertising and marketing costs for each IMAX System are expensed as incurred.
(2)
Film exploitation costs, including advertising and marketing costs, are expensed as incurred.
(3)
Sales commissions related to joint revenue sharing arrangements accounted for operating leases are recognized in the month they are earned by the salesperson, which is typically the month in which the IMAX System is installed, and are subject to subsequent performance-based adjustments. In the second quarter of 2022, a $0.3 million reversal of accrued commissions was recorded due to such performance-based adjustments. Direct advertising and marketing costs for each IMAX System are expensed as incurred.