Segment Information (Tables)

6 Months Ended

Jun. 30, 2011


	Three Months					Six Months
	Ended June 30,					Ended June 30,
	2011			2010		2011			2010
Revenue⁽¹⁾
IMAX systems	$	20,470		$	17,329	$	42,729		$	28,282
Theater system maintenance		6,127			5,102		11,922			10,068
Joint revenue sharing arrangements		8,347			8,494		12,387			27,430
Films
Production and IMAX DMR		12,422			14,540		19,680			37,992
Distribution		5,275			3,870		7,892			7,142
Post-production		1,039			2,326		2,663			4,918
Theater operations		1,918			2,954		2,899			8,903
Other		1,634			983		2,220			3,646

Total	$	57,232		$	55,598	$	102,392		$	128,381


Gross margins
IMAX systems⁽²⁾	$	11,440		$	9,918	$	23,175		$	14,418
Theater system maintenance		2,381			2,051		4,968			4,360
Joint revenue sharing arrangements⁽²⁾		4,881			6,501		7,059			23,313
Films
Production and IMAX DMR⁽²⁾		6,461			6,823		9,220			26,324
Distribution⁽²⁾		487			719		1,113			1,461
Post-production		307			837		1,996			2,891
Theater operations		(242	)		152		(1,005	)		1,810
Other		587			39		422			762

Total	$	26,302		$	27,040	$	46,948		$	75,339


(1)		For the three and six months ended June 30, 2011, the Company’s two largest customers collectively represent 13.1% and 11.5%, respectively, of total revenues (2010 — 15.4% and 20.4%, respectively).

(2)		IMAX systems include commission costs of $0.1 million and $0.8 million for the three and six months ended June 30, 2011, respectively (2010 — $0.4 million and $0.6 million, respectively). Joint revenue sharing arrangements segment margins include advertising, marketing and commission costs of $1.8 million and $2.3 million for the three and six months ended June 30, 2011, respectively (2010 — $0.6 million and $1.2 million, respectively). Production and DMR segment margins include marketing costs of $0.7 million and $1.2 million for the three and six months ended June 30, 2011, respectively (2010 — $0.6 million and $0.8 million, respectively). Distribution segment margins include marketing costs of $1.4 million and $1.6 million for the three and six months ended June 30, 2011, respectively (2010 — recovery of $0.2 million and an expense of $0.3 million, respectively).


	June 30,		December 31,
	2011		2010
Assets
IMAX systems	$	126,571	$	119,708
Theater system maintenance		14,800		13,548
Joint revenue sharing arrangements		99,523		81,376
Films
Production and IMAX DMR		18,166		17,229
Distribution		7,776		5,313
Post-production		3,652		2,877
Theater operations		552		582
Other		2,525		1,785
Corporate and other non-segment specific assets		98,567		106,670

Total	$	372,132	$	349,088

Geographic Information


	Three Months				Six Months
	Ended June 30,				Ended June 30,
	2011		2010		2011		2010
Revenue
Canada	$	4,626	$	874	$	5,627	$	2,771
United States		36,240		38,087		61,720		93,882
Russia and the CIS		5,086		1,987		9,003		3,626
Western Europe		4,193		3,245		6,475		7,937
Rest of Europe		317		230		2,641		562
Asia (excluding Greater China)		3,554		6,142		5,873		8,655
Greater China		1,890		1,112		8,662		4,434
Mexico		302		475		658		1,735
Rest of the World		1,024		3,446		1,733		4,779

Total	$	57,232	$	55,598	$	102,392	$	128,381

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

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