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  <headerData>
    <submissionType>MA</submissionType>
    <filerInfo>
      <com:filer>
        <com1:filerId>0000009211</com1:filerId>
        <com1:filerCcc>XXXXXXXX</com1:filerCcc>
      </com:filer>
      <com:contact>
        <com1:name>DeVona WrightCottrell</com1:name>
        <com1:phoneNumber>414-298-2482</com1:phoneNumber>
      </com:contact>
      <com:contactEmail>dwrightcottrell@rwbaird.com</com:contactEmail>
      <com:notifications>
        <com1:internetNotificationAddress>dwrightcottrell@rwbaird.com</com1:internetNotificationAddress>
        <com1:internetNotificationAddress>cmweber@rwbaird.com</com1:internetNotificationAddress>
        <com1:internetNotificationAddress>jcaswell@rwbaird.com</com1:internetNotificationAddress>
      </com:notifications>
    </filerInfo>
  </headerData>
  <formData>
    <firmName>ROBERT W. BAIRD &amp; CO. INCORPORATED</firmName>
    <firmCrdNumber>000008158</firmCrdNumber>
    <irsNum>39-6037917</irsNum>
    <registrations>
      <maTregistration>
        <com:fileNumber>866-00120-00</com:fileNumber>
      </maTregistration>
      <baseRegistrations>
        <baseRegistrations>
          <com:bdRegistration>
            <com:fileNumber>008-497</com:fileNumber>
            <com:crdNumber>000008158</com:crdNumber>
          </com:bdRegistration>
          <com:otherRegistration>
            <com:description>Investment Advisor</com:description>
            <com:fileNumber>801-07571</com:fileNumber>
            <com:cik>0000009211</com:cik>
          </com:otherRegistration>
        </baseRegistrations>
      </baseRegistrations>
    </registrations>
    <principalOfficeAddress>
      <addressInfo>
        <com:address>
          <com1:street1>777 E. WISCONSIN AVENUE</com1:street1>
          <com1:city>MILWAUKEE</com1:city>
          <com1:stateOrCountry>WI</com1:stateOrCountry>
          <com1:zipCode>53202</com1:zipCode>
        </com:address>
      </addressInfo>
      <phoneNumber>414-765-3636</phoneNumber>
      <faxNumber>414-298-7800</faxNumber>
    </principalOfficeAddress>
    <additionalOffices>
      <additionalOffice>
        <officeInfo>
          <addressInfo>
            <com:address>
              <com1:street1>215 South Washington Square</com1:street1>
              <com1:street2>Suite 150</com1:street2>
              <com1:city>Lansing</com1:city>
              <com1:stateOrCountry>MI</com1:stateOrCountry>
              <com1:zipCode>48933</com1:zipCode>
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          </addressInfo>
          <phoneNumber>517-371-2607</phoneNumber>
          <faxNumber>517-371-2738</faxNumber>
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      </additionalOffice>
      <additionalOffice>
        <officeInfo>
          <addressInfo>
            <com:address>
              <com1:street1>300 E. Fifth Avenue</com1:street1>
              <com1:street2>Suite 200</com1:street2>
              <com1:city>Naperville</com1:city>
              <com1:stateOrCountry>IL</com1:stateOrCountry>
              <com1:zipCode>60563</com1:zipCode>
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          </addressInfo>
          <phoneNumber>800-686-4346</phoneNumber>
          <faxNumber>630-848-6450</faxNumber>
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      </additionalOffice>
      <additionalOffice>
        <officeInfo>
          <addressInfo>
            <com:address>
              <com1:street1>3060 Peachtree Road</com1:street1>
              <com1:street2>Suite 1815</com1:street2>
              <com1:city>Atlanta</com1:city>
              <com1:stateOrCountry>GA</com1:stateOrCountry>
              <com1:zipCode>30305</com1:zipCode>
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          </addressInfo>
          <phoneNumber>404-264-2233</phoneNumber>
          <faxNumber>404-264-2231</faxNumber>
        </officeInfo>
      </additionalOffice>
      <additionalOffice>
        <officeInfo>
          <addressInfo>
            <com:address>
              <com1:street1>10 W. Broad Street</com1:street1>
              <com1:street2>Suite 2500</com1:street2>
              <com1:city>Columbus</com1:city>
              <com1:stateOrCountry>OH</com1:stateOrCountry>
              <com1:zipCode>43215</com1:zipCode>
            </com:address>
          </addressInfo>
          <phoneNumber>800-444-1223</phoneNumber>
          <faxNumber>614-629-6959</faxNumber>
        </officeInfo>
      </additionalOffice>
      <additionalOffice>
        <officeInfo>
          <addressInfo>
            <com:address>
              <com1:street1>1001 Bay Street</com1:street1>
              <com1:city>Traverse City</com1:city>
              <com1:stateOrCountry>MI</com1:stateOrCountry>
              <com1:zipCode>49684</com1:zipCode>
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          </addressInfo>
          <phoneNumber>800-793-6379</phoneNumber>
          <faxNumber>231-933-6055</faxNumber>
        </officeInfo>
      </additionalOffice>
    </additionalOffices>
    <mailingAddressDifferent>Y</mailingAddressDifferent>
    <mailingAddress>
      <com:address>
        <com1:street1>PO BOX 672</com1:street1>
        <com1:street2>Legal Dept - 18th Floor</com1:street2>
        <com1:city>MILWAUKEE</com1:city>
        <com1:stateOrCountry>WI</com1:stateOrCountry>
        <com1:zipCode>53201</com1:zipCode>
      </com:address>
    </mailingAddress>
    <primaryWebAddress>http://www.rwbaird.com</primaryWebAddress>
    <cco>
      <name>
        <com:firstName>Jeffry</com:firstName>
        <com:middleName>Frank</com:middleName>
        <com:lastName>Freiburger</com:lastName>
      </name>
      <address>
        <com:address>
          <com1:street1>777 E. Wisconsin Avenue</com1:street1>
          <com1:city>Milwaukee</com1:city>
          <com1:stateOrCountry>WI</com1:stateOrCountry>
          <com1:zipCode>53202</com1:zipCode>
        </com:address>
      </address>
      <phoneNumber>414-765-3636</phoneNumber>
      <faxNumber>414-298-1745</faxNumber>
      <email>jfreiburger@rwbaird.com</email>
    </cco>
    <contactPerson>
      <name>
        <com:firstName>Charles</com:firstName>
        <com:middleName>Michael</com:middleName>
        <com:lastName>Weber</com:lastName>
      </name>
      <address>
        <com:address>
          <com1:street1>777 E. Wisconsin Avenue</com1:street1>
          <com1:city>MIlwaukee</com1:city>
          <com1:stateOrCountry>WI</com1:stateOrCountry>
          <com1:zipCode>53202</com1:zipCode>
        </com:address>
      </address>
      <phoneNumber>414-298-2474</phoneNumber>
      <faxNumber>414-298-7800</faxNumber>
      <email>cmweber@rwbaird.com</email>
    </contactPerson>
    <booksAndRecordsLocations>
      <booksAndRecordsLocation>
        <locationName>C. H. Coakley &amp; Co.</locationName>
        <contact>
          <addressInfo>
            <com:address>
              <com1:street1>2151 N. Martin Luther King Drive</com1:street1>
              <com1:street2>Suite 200</com1:street2>
              <com1:city>Milwaukee</com1:city>
              <com1:stateOrCountry>WI</com1:stateOrCountry>
              <com1:zipCode>53212</com1:zipCode>
            </com:address>
          </addressInfo>
          <phoneNumber>414-372-7000</phoneNumber>
          <faxNumber>414-372-7004</faxNumber>
        </contact>
        <locationType>
          <third-party/>
        </locationType>
        <description>General business records that are eligilible for storage off-site.</description>
      </booksAndRecordsLocation>
      <booksAndRecordsLocation>
        <locationName>Thomson Reuters Beta Systems</locationName>
        <contact>
          <addressInfo>
            <com:address>
              <com1:street1>350 N Sunnyslope Road</com1:street1>
              <com1:city>Brookfield</com1:city>
              <com1:stateOrCountry>WI</com1:stateOrCountry>
              <com1:zipCode>53005</com1:zipCode>
            </com:address>
          </addressInfo>
          <phoneNumber>262-789-9000</phoneNumber>
          <faxNumber>262-789-4848</faxNumber>
        </contact>
        <locationType>
          <third-party/>
        </locationType>
        <description>Client information</description>
      </booksAndRecordsLocation>
    </booksAndRecordsLocations>
    <businessAffiliates>
      <businessAffiliate>
        <affiliateName>Baird Insurance Services, Inc</affiliateName>
        <hasApplicableRegistration>N</hasApplicableRegistration>
      </businessAffiliate>
      <businessAffiliate>
        <affiliateName>Baird Asia Partners Management Company I, LLC</affiliateName>
        <hasApplicableRegistration>Y</hasApplicableRegistration>
        <applicableRegistration>
          <issuingAgencyName>Securities and Exchange Commission</issuingAgencyName>
          <registrationNumber>801-63671</registrationNumber>
          <jurisdiction>
            <US_State>DE</US_State>
          </jurisdiction>
        </applicableRegistration>
      </businessAffiliate>
      <businessAffiliate>
        <affiliateName>Baird Capital Partners Asia Management I Limited Partnership</affiliateName>
        <hasApplicableRegistration>Y</hasApplicableRegistration>
        <applicableRegistration>
          <issuingAgencyName>Securities and Exchange Commission</issuingAgencyName>
          <registrationNumber>801-69238</registrationNumber>
          <jurisdiction>
            <US_State>DE</US_State>
          </jurisdiction>
        </applicableRegistration>
      </businessAffiliate>
      <businessAffiliate>
        <affiliateName>Baird Capital Partners Management Company III, LLC</affiliateName>
        <hasApplicableRegistration>Y</hasApplicableRegistration>
        <applicableRegistration>
          <issuingAgencyName>Securities and Exchange Commission</issuingAgencyName>
          <registrationNumber>801-56539</registrationNumber>
          <jurisdiction>
            <US_State>DE</US_State>
          </jurisdiction>
        </applicableRegistration>
      </businessAffiliate>
      <businessAffiliate>
        <affiliateName>Baird Capital Partners Management Company IV, LLC</affiliateName>
        <hasApplicableRegistration>Y</hasApplicableRegistration>
        <applicableRegistration>
          <issuingAgencyName>Securities and Exchange Commission</issuingAgencyName>
          <registrationNumber>801-64612</registrationNumber>
          <jurisdiction>
            <US_State>DE</US_State>
          </jurisdiction>
        </applicableRegistration>
      </businessAffiliate>
      <businessAffiliate>
        <affiliateName>Baird Capital Partners Management Company V, LLC</affiliateName>
        <hasApplicableRegistration>Y</hasApplicableRegistration>
        <applicableRegistration>
          <issuingAgencyName>Securities and Exchange Commission</issuingAgencyName>
          <registrationNumber>801-69666</registrationNumber>
          <jurisdiction>
            <US_State>DE</US_State>
          </jurisdiction>
        </applicableRegistration>
      </businessAffiliate>
      <businessAffiliate>
        <affiliateName>Baird Venture Partners Management Company I, LLC</affiliateName>
        <hasApplicableRegistration>Y</hasApplicableRegistration>
        <applicableRegistration>
          <issuingAgencyName>Securities and Exchange Commission</issuingAgencyName>
          <registrationNumber>801-57737</registrationNumber>
          <jurisdiction>
            <US_State>DE</US_State>
          </jurisdiction>
        </applicableRegistration>
      </businessAffiliate>
      <businessAffiliate>
        <affiliateName>Baird Venture Partners Management Company III, LLC</affiliateName>
        <hasApplicableRegistration>Y</hasApplicableRegistration>
        <applicableRegistration>
          <issuingAgencyName>Securities and Exchange Commission</issuingAgencyName>
          <registrationNumber>801-68489</registrationNumber>
          <jurisdiction>
            <US_State>DE</US_State>
          </jurisdiction>
        </applicableRegistration>
      </businessAffiliate>
      <businessAffiliate>
        <affiliateName>Baird Venture Partners Management Company IV, LLC</affiliateName>
        <hasApplicableRegistration>Y</hasApplicableRegistration>
        <applicableRegistration>
          <issuingAgencyName>Securities and Exchange Commission</issuingAgencyName>
          <registrationNumber>801-78609</registrationNumber>
          <jurisdiction>
            <US_State>DE</US_State>
          </jurisdiction>
        </applicableRegistration>
      </businessAffiliate>
    </businessAffiliates>
    <formOfOrganization>
      <formOrgType>
        <formOrgTypes>
          <Corporation/>
        </formOrgTypes>
      </formOrgType>
    </formOfOrganization>
    <monthOfFiscalYearEnd>December</monthOfFiscalYearEnd>
    <organizedJurisdiction>
      <com1:stateOrCountry>WI</com1:stateOrCountry>
    </organizedJurisdiction>
    <dateOfOrganization>12-29-1919</dateOfOrganization>
    <isPrcApplicant>N</isPrcApplicant>
    <numberOfEmployees>2006</numberOfEmployees>
    <employeesEngagedInMAA>59</employeesEngagedInMAA>
    <maaEmployeesRegBD>59</maaEmployeesRegBD>
    <maaRegIA>8</maaRegIA>
    <numberOfSolicitingFirms>0</numberOfSolicitingFirms>
    <clientsServedAsMA>93</clientsServedAsMA>
    <typesOfClients>
      <typesOfClients>
        <clientTypes>Municipal Entities</clientTypes>
        <clientTypes>Non-profit organizations</clientTypes>
        <clientTypes>Corporations or other businesses</clientTypes>
        <clientTypes>Other</clientTypes>
      </typesOfClients>
      <typesOfClientsOther>Colleges, Universities, Hospitals</typesOfClientsOther>
    </typesOfClients>
    <numberOfSolicitedME>0</numberOfSolicitedME>
    <numberOfSolicitedOP>0</numberOfSolicitedOP>
    <totalNumberOfSolicitedMEAndOP>0</totalNumberOfSolicitedMEAndOP>
    <typesOfSolicitedPersons>
      <solicitationPersonTypes>
        <solicitationPersonTypes>Not Applicable</solicitationPersonTypes>
      </solicitationPersonTypes>
    </typesOfSolicitedPersons>
    <meOrOPCompensationTypes>
      <compensationTypes>
        <compensationTypes>Hourly Charges</compensationTypes>
        <compensationTypes>Fixed Fees</compensationTypes>
        <compensationTypes>Contingent Fees</compensationTypes>
      </compensationTypes>
    </meOrOPCompensationTypes>
    <solicitationCompensationTypes>
      <compensationTypes>
        <compensationTypes>Not Applicable</compensationTypes>
      </compensationTypes>
    </solicitationCompensationTypes>
    <engagedActivities>
      <engagedActivityTypes>
        <engagedActivityType>Advice Insurance Of MS</engagedActivityType>
        <engagedActivityType>Advice Investment Of Proceeds MS</engagedActivityType>
        <engagedActivityType>Advice ME Investments</engagedActivityType>
        <engagedActivityType>Advice ME Other Investments</engagedActivityType>
        <engagedActivityType>Advice Guaranteed IC</engagedActivityType>
        <engagedActivityType>Advice Use Of MD</engagedActivityType>
        <engagedActivityType>Other</engagedActivityType>
      </engagedActivityTypes>
      <eaTypeOtherDescription>Dissemination and escrow bidding agent services</eaTypeOtherDescription>
    </engagedActivities>
    <otherActivities>
      <brokerDealers>
        <isActivelyEngaged>Y</isActivelyEngaged>
        <isPrimaryBusiness>Y</isPrimaryBusiness>
      </brokerDealers>
      <investmentAdvisor>
        <isActivelyEngaged>Y</isActivelyEngaged>
        <isPrimaryBusiness>Y</isPrimaryBusiness>
      </investmentAdvisor>
    </otherActivities>
    <isEngagedInOtherNonMAABusiness>N</isEngagedInOtherNonMAABusiness>
    <fiaAssociatedPersonsTypes>
      <fiaAPTypes>Broker-dealer municipal securities dealer or government securities broker or dealer</fiaAPTypes>
      <fiaAPTypes>Investment Company</fiaAPTypes>
      <fiaAPTypes>Investment Adviser</fiaAPTypes>
      <fiaAPTypes>Insurance company or agency</fiaAPTypes>
      <fiaAPTypes>Real estate broker or dealer</fiaAPTypes>
      <fiaAPTypes>Sponsor or syndicator of limited partnerships</fiaAPTypes>
    </fiaAssociatedPersonsTypes>
    <totalFIAAssociatedPersons>13</totalFIAAssociatedPersons>
    <fiaAssociatedPersons>
      <fiaAssociatedPerson>
        <apTypes>
          <fiaAPTypes>Broker-dealer municipal securities dealer or government securities broker or dealer</fiaAPTypes>
        </apTypes>
        <legalName>Robert W. Baird Limited</legalName>
        <primaryBusinessName>Robert W. Baird Limited</primaryBusinessName>
        <otherMunicipalAdviser>
          <isControlOrControlled>Y</isControlOrControlled>
          <isUnderCommonControl>Y</isUnderCommonControl>
          <isRegisteredWithFFRA>Y</isRegisteredWithFFRA>
          <ffraRegistrations>
            <ffraRegistration>
              <name>Financial Conduct Authority</name>
              <registrationNum>124308</registrationNum>
              <country>X0</country>
            </ffraRegistration>
          </ffraRegistrations>
        </otherMunicipalAdviser>
      </fiaAssociatedPerson>
      <fiaAssociatedPerson>
        <apTypes>
          <fiaAPTypes>Investment Company</fiaAPTypes>
        </apTypes>
        <legalName>Baird Funds, Inc</legalName>
        <primaryBusinessName>Baird Funds, Inc</primaryBusinessName>
        <otherMunicipalAdviser>
          <isControlOrControlled>Y</isControlOrControlled>
          <isUnderCommonControl>Y</isUnderCommonControl>
          <isRegisteredWithFFRA>N</isRegisteredWithFFRA>
        </otherMunicipalAdviser>
      </fiaAssociatedPerson>
      <fiaAssociatedPerson>
        <apTypes>
          <fiaAPTypes>Insurance company or agency</fiaAPTypes>
        </apTypes>
        <legalName>Baird Insurance Services, Inc</legalName>
        <primaryBusinessName>Baird Insurance Services, Inc</primaryBusinessName>
        <otherMunicipalAdviser>
          <isControlOrControlled>Y</isControlOrControlled>
          <isUnderCommonControl>Y</isUnderCommonControl>
          <isRegisteredWithFFRA>N</isRegisteredWithFFRA>
        </otherMunicipalAdviser>
      </fiaAssociatedPerson>
      <fiaAssociatedPerson>
        <apTypes>
          <fiaAPTypes>Real estate broker or dealer</fiaAPTypes>
        </apTypes>
        <legalName>Baird Properties, LLC</legalName>
        <primaryBusinessName>Baird Properties, LLC</primaryBusinessName>
        <otherMunicipalAdviser>
          <isControlOrControlled>Y</isControlOrControlled>
          <isUnderCommonControl>Y</isUnderCommonControl>
          <isRegisteredWithFFRA>N</isRegisteredWithFFRA>
        </otherMunicipalAdviser>
      </fiaAssociatedPerson>
      <fiaAssociatedPerson>
        <apTypes>
          <fiaAPTypes>Sponsor or syndicator of limited partnerships</fiaAPTypes>
        </apTypes>
        <legalName>Baird Capital Partners Europe Limited</legalName>
        <primaryBusinessName>Baird Capital Partners Europe Limited</primaryBusinessName>
        <otherMunicipalAdviser>
          <isControlOrControlled>N</isControlOrControlled>
          <isUnderCommonControl>Y</isUnderCommonControl>
          <isRegisteredWithFFRA>Y</isRegisteredWithFFRA>
          <ffraRegistrations>
            <ffraRegistration>
              <name>Financial Conduct Authority</name>
              <registrationNum>150154</registrationNum>
              <country>X0</country>
            </ffraRegistration>
          </ffraRegistrations>
        </otherMunicipalAdviser>
      </fiaAssociatedPerson>
      <fiaAssociatedPerson>
        <apTypes>
          <fiaAPTypes>Investment Adviser</fiaAPTypes>
          <fiaAPTypes>Sponsor or syndicator of limited partnerships</fiaAPTypes>
        </apTypes>
        <legalName>Baird Asia Partners Management Company I, LLC</legalName>
        <primaryBusinessName>Baird Asia Partners Management Company I, LLC</primaryBusinessName>
        <otherMunicipalAdviser>
          <isControlOrControlled>Y</isControlOrControlled>
          <isUnderCommonControl>Y</isUnderCommonControl>
          <isRegisteredWithFFRA>N</isRegisteredWithFFRA>
        </otherMunicipalAdviser>
      </fiaAssociatedPerson>
      <fiaAssociatedPerson>
        <apTypes>
          <fiaAPTypes>Investment Adviser</fiaAPTypes>
          <fiaAPTypes>Sponsor or syndicator of limited partnerships</fiaAPTypes>
        </apTypes>
        <legalName>Baird Capital Partners Asia Management I Limited Partnership</legalName>
        <primaryBusinessName>Baird Capital Partners Asia Management I Limited Partnership</primaryBusinessName>
        <otherMunicipalAdviser>
          <isControlOrControlled>Y</isControlOrControlled>
          <isUnderCommonControl>Y</isUnderCommonControl>
          <isRegisteredWithFFRA>N</isRegisteredWithFFRA>
        </otherMunicipalAdviser>
      </fiaAssociatedPerson>
      <fiaAssociatedPerson>
        <apTypes>
          <fiaAPTypes>Investment Adviser</fiaAPTypes>
          <fiaAPTypes>Sponsor or syndicator of limited partnerships</fiaAPTypes>
        </apTypes>
        <legalName>Baird Capital Partners Management Company III, LLC</legalName>
        <primaryBusinessName>Baird Capital Partners Management Company III, LLC</primaryBusinessName>
        <otherMunicipalAdviser>
          <isControlOrControlled>Y</isControlOrControlled>
          <isUnderCommonControl>Y</isUnderCommonControl>
          <isRegisteredWithFFRA>N</isRegisteredWithFFRA>
        </otherMunicipalAdviser>
      </fiaAssociatedPerson>
      <fiaAssociatedPerson>
        <apTypes>
          <fiaAPTypes>Investment Adviser</fiaAPTypes>
          <fiaAPTypes>Sponsor or syndicator of limited partnerships</fiaAPTypes>
        </apTypes>
        <legalName>Baird Capital Partners Management Company IV, LLC</legalName>
        <primaryBusinessName>Baird Capital Partners Management Company IV, LLC</primaryBusinessName>
        <otherMunicipalAdviser>
          <isControlOrControlled>Y</isControlOrControlled>
          <isUnderCommonControl>Y</isUnderCommonControl>
          <isRegisteredWithFFRA>N</isRegisteredWithFFRA>
        </otherMunicipalAdviser>
      </fiaAssociatedPerson>
      <fiaAssociatedPerson>
        <apTypes>
          <fiaAPTypes>Investment Adviser</fiaAPTypes>
          <fiaAPTypes>Sponsor or syndicator of limited partnerships</fiaAPTypes>
        </apTypes>
        <legalName>Baird Capital Partners Management Company V, LLC</legalName>
        <primaryBusinessName>Baird Capital Partners Management Company V, LLC</primaryBusinessName>
        <otherMunicipalAdviser>
          <isControlOrControlled>Y</isControlOrControlled>
          <isUnderCommonControl>Y</isUnderCommonControl>
          <isRegisteredWithFFRA>N</isRegisteredWithFFRA>
        </otherMunicipalAdviser>
      </fiaAssociatedPerson>
      <fiaAssociatedPerson>
        <apTypes>
          <fiaAPTypes>Investment Adviser</fiaAPTypes>
          <fiaAPTypes>Sponsor or syndicator of limited partnerships</fiaAPTypes>
        </apTypes>
        <legalName>Baird Venture Partners Management Company I, LLC</legalName>
        <primaryBusinessName>Baird Venture Partners Management Company I, LLC</primaryBusinessName>
        <otherMunicipalAdviser>
          <isControlOrControlled>Y</isControlOrControlled>
          <isUnderCommonControl>Y</isUnderCommonControl>
          <isRegisteredWithFFRA>N</isRegisteredWithFFRA>
        </otherMunicipalAdviser>
      </fiaAssociatedPerson>
      <fiaAssociatedPerson>
        <apTypes>
          <fiaAPTypes>Investment Adviser</fiaAPTypes>
          <fiaAPTypes>Sponsor or syndicator of limited partnerships</fiaAPTypes>
        </apTypes>
        <legalName>Baird Venture Partners Management Company III, LLC</legalName>
        <primaryBusinessName>Baird Venture Partners Management Company III, LLC</primaryBusinessName>
        <otherMunicipalAdviser>
          <isControlOrControlled>Y</isControlOrControlled>
          <isUnderCommonControl>Y</isUnderCommonControl>
          <isRegisteredWithFFRA>N</isRegisteredWithFFRA>
        </otherMunicipalAdviser>
      </fiaAssociatedPerson>
      <fiaAssociatedPerson>
        <apTypes>
          <fiaAPTypes>Investment Adviser</fiaAPTypes>
          <fiaAPTypes>Sponsor or syndicator of limited partnerships</fiaAPTypes>
        </apTypes>
        <legalName>Baird Venture Partners Management Company IV, LLC</legalName>
        <primaryBusinessName>Baird Venture Partners Management Company IV, LLC</primaryBusinessName>
        <otherMunicipalAdviser>
          <isControlOrControlled>Y</isControlOrControlled>
          <isUnderCommonControl>Y</isUnderCommonControl>
          <isRegisteredWithFFRA>N</isRegisteredWithFFRA>
        </otherMunicipalAdviser>
      </fiaAssociatedPerson>
    </fiaAssociatedPersons>
    <participationInterestMACT>
      <mactBuySellFromClients>N</mactBuySellFromClients>
      <mactBuySellRecommendToClients>Y</mactBuySellRecommendToClients>
      <mactEnterDerivativesWithClients>N</mactEnterDerivativesWithClients>
      <mactRecommendOwnedInterestToClients>N</mactRecommendOwnedInterestToClients>
      <mactRecommendToClientsServing>Y</mactRecommendToClientsServing>
      <mactRecommendToClientsHavingOtherSalesInterest>N</mactRecommendToClientsHavingOtherSalesInterest>
      <mactDiscAuthBuySellAsMAA>N</mactDiscAuthBuySellAsMAA>
      <mactDiscAuthBuySell>N</mactDiscAuthBuySell>
      <mactDiscAuthDetermineBrokerDealer>N</mactDiscAuthDetermineBrokerDealer>
      <mactDiscAuthDetermineCommissionToBrokerDealer>N</mactDiscAuthDetermineCommissionToBrokerDealer>
      <mactRecommendBrokerDealerToClient>N</mactRecommendBrokerDealerToClient>
      <mactCompensateForReferrals>N</mactCompensateForReferrals>
      <mactReceiveCompensationForReferrals>N</mactReceiveCompensationForReferrals>
    </participationInterestMACT>
    <disclosureAnswers>
      <criminalDisclosure>
        <com:isConvictedOfFelony>N</com:isConvictedOfFelony>
        <com:isChargedWithFelony>N</com:isChargedWithFelony>
        <com:isOrgConvictedOfFelony>N</com:isOrgConvictedOfFelony>
        <com:isOrgChargedWithFelony>N</com:isOrgChargedWithFelony>
      </criminalDisclosure>
      <regulatoryDisclosure>
        <com:isMadeFalseStatement>N</com:isMadeFalseStatement>
        <com:isViolatedRegulation>Y</com:isViolatedRegulation>
        <com:isCauseOfDenial>N</com:isCauseOfDenial>
        <com:isOrderAgainst>Y</com:isOrderAgainst>
        <com:isImposedPenalty>N</com:isImposedPenalty>
        <com:isUnEthical>N</com:isUnEthical>
        <com:isFoundInViolationOfRegulation>Y</com:isFoundInViolationOfRegulation>
        <com:isFoundInCauseOfDenial>N</com:isFoundInCauseOfDenial>
        <com:isOrderAgainstActivity>N</com:isOrderAgainstActivity>
        <com:isDeniedLicense>Y</com:isDeniedLicense>
        <com:isFoundMadeFalseStatement>N</com:isFoundMadeFalseStatement>
        <com:isFoundInViolationOfRules>Y</com:isFoundInViolationOfRules>
        <com:isFoundInCauseOfSuspension>N</com:isFoundInCauseOfSuspension>
        <com:isDiscipliend>N</com:isDiscipliend>
        <com:isAuthorizedToActAttorney>N</com:isAuthorizedToActAttorney>
        <com:isRegulatoryComplaint>N</com:isRegulatoryComplaint>
      </regulatoryDisclosure>
      <civilDisclosure>
        <com:isEnjoined>N</com:isEnjoined>
        <com:isFoundInViolationOfRegulation>N</com:isFoundInViolationOfRegulation>
        <com:isDismissed>N</com:isDismissed>
        <com:isNamedInCivilProceeding>N</com:isNamedInCivilProceeding>
      </civilDisclosure>
    </disclosureAnswers>
    <hasAnnualReceiptsLessThan7Million>N</hasAnnualReceiptsLessThan7Million>
    <isAffiliatedWithReceiptsMoreThan7Million>Y</isAffiliatedWithReceiptsMoreThan7Million>
    <scheduleA>
      <businesses>
        <business>
          <name>Baird Financial Corporation</name>
          <controPersonPR>N</controPersonPR>
          <deFeNp>
            <de/>
          </deFeNp>
          <irsNum>30-1289533</irsNum>
          <baseInformation>
            <titleStatus>Shareholder</titleStatus>
            <statusAcquired>12-31-1982</statusAcquired>
            <ownershipCode>E</ownershipCode>
            <isControPerson>Y</isControPerson>
          </baseInformation>
        </business>
      </businesses>
      <persons>
        <person>
          <name>
            <com:firstName>Paul</com:firstName>
            <com:middleName>Edward</com:middleName>
            <com:lastName>Purcell</com:lastName>
          </name>
          <baseInformation>
            <titleStatus>Chairman, CEO, Director</titleStatus>
            <statusAcquired>01-01-2014</statusAcquired>
            <ownershipCode>NA</ownershipCode>
            <isControPerson>Y</isControPerson>
            <crdNumber>000844873</crdNumber>
          </baseInformation>
        </person>
        <person>
          <name>
            <com:firstName>Jeffry</com:firstName>
            <com:middleName>Frank</com:middleName>
            <com:lastName>Freiburger</com:lastName>
          </name>
          <baseInformation>
            <titleStatus>Chief Compliance Officer</titleStatus>
            <statusAcquired>07-31-2002</statusAcquired>
            <ownershipCode>NA</ownershipCode>
            <isControPerson>Y</isControPerson>
            <crdNumber>001041997</crdNumber>
          </baseInformation>
        </person>
        <person>
          <name>
            <com:firstName>Russell</com:firstName>
            <com:middleName>Paul</com:middleName>
            <com:lastName>Schwei</com:lastName>
          </name>
          <baseInformation>
            <titleStatus>Chief Operations Officer</titleStatus>
            <statusAcquired>06-29-1984</statusAcquired>
            <ownershipCode>NA</ownershipCode>
            <isControPerson>Y</isControPerson>
            <crdNumber>001291551</crdNumber>
          </baseInformation>
        </person>
        <person>
          <name>
            <com:firstName>Patrick</com:firstName>
            <com:middleName>Steven</com:middleName>
            <com:lastName>Lawton</com:lastName>
          </name>
          <baseInformation>
            <titleStatus>Director</titleStatus>
            <statusAcquired>05-31-2004</statusAcquired>
            <ownershipCode>NA</ownershipCode>
            <isControPerson>Y</isControPerson>
            <crdNumber>001007318</crdNumber>
          </baseInformation>
        </person>
        <person>
          <name>
            <com:firstName>William</com:firstName>
            <com:middleName>Walter</com:middleName>
            <com:lastName>Mahler</com:lastName>
          </name>
          <baseInformation>
            <titleStatus>Director</titleStatus>
            <statusAcquired>05-31-2004</statusAcquired>
            <ownershipCode>NA</ownershipCode>
            <isControPerson>Y</isControPerson>
            <crdNumber>001545141</crdNumber>
          </baseInformation>
        </person>
        <person>
          <name>
            <com:firstName>Michael</com:firstName>
            <com:middleName>John</com:middleName>
            <com:lastName>Schroeder</com:lastName>
          </name>
          <baseInformation>
            <titleStatus>Director</titleStatus>
            <statusAcquired>05-31-2004</statusAcquired>
            <ownershipCode>NA</ownershipCode>
            <isControPerson>Y</isControPerson>
            <crdNumber>001483012</crdNumber>
          </baseInformation>
        </person>
        <person>
          <name>
            <com:firstName>Mary</com:firstName>
            <com:middleName>Ellen</com:middleName>
            <com:lastName>Stanek</com:lastName>
          </name>
          <baseInformation>
            <titleStatus>Director</titleStatus>
            <statusAcquired>05-31-2004</statusAcquired>
            <ownershipCode>NA</ownershipCode>
            <isControPerson>Y</isControPerson>
            <crdNumber>002006493</crdNumber>
          </baseInformation>
        </person>
        <person>
          <name>
            <com:firstName>Steven</com:firstName>
            <com:middleName>Gregory</com:middleName>
            <com:lastName>Booth</com:lastName>
          </name>
          <baseInformation>
            <titleStatus>President, Chief Operating Officer, Director</titleStatus>
            <statusAcquired>01-01-2014</statusAcquired>
            <ownershipCode>NA</ownershipCode>
            <isControPerson>Y</isControPerson>
            <crdNumber>002147388</crdNumber>
          </baseInformation>
        </person>
        <person>
          <name>
            <com:firstName>Dominick</com:firstName>
            <com:middleName>Paul</com:middleName>
            <com:lastName>Zarcone</com:lastName>
          </name>
          <baseInformation>
            <titleStatus>Chief Financial Officer</titleStatus>
            <statusAcquired>04-29-2011</statusAcquired>
            <ownershipCode>NA</ownershipCode>
            <isControPerson>Y</isControPerson>
            <crdNumber>002154034</crdNumber>
          </baseInformation>
        </person>
        <person>
          <name>
            <com:firstName>Paul</com:firstName>
            <com:middleName>Lee</com:middleName>
            <com:lastName>Schultz</com:lastName>
          </name>
          <baseInformation>
            <titleStatus>General Counsel, Secretary</titleStatus>
            <statusAcquired>03-11-2013</statusAcquired>
            <ownershipCode>NA</ownershipCode>
            <isControPerson>Y</isControPerson>
            <crdNumber>001965163</crdNumber>
          </baseInformation>
        </person>
        <person>
          <name>
            <com:firstName>Angela</com:firstName>
            <com:middleName>Marie</com:middleName>
            <com:lastName>Palmer</com:lastName>
          </name>
          <baseInformation>
            <titleStatus>CCO of Investment Advisor</titleStatus>
            <statusAcquired>03-24-2014</statusAcquired>
            <ownershipCode>NA</ownershipCode>
            <isControPerson>Y</isControPerson>
            <crdNumber>004915568</crdNumber>
          </baseInformation>
        </person>
      </persons>
    </scheduleA>
    <scheduleB>
      <businesses>
        <business>
          <owningEntity>Baird Financial Corporation</owningEntity>
          <baseInfo>
            <name>Baird Holding Company</name>
            <controPersonPR>N</controPersonPR>
            <deFeNp>
              <de/>
            </deFeNp>
            <irsNum>39-2027336</irsNum>
            <baseInformation>
              <titleStatus>Shareholder</titleStatus>
              <statusAcquired>05-31-2001</statusAcquired>
              <ownershipCode>E</ownershipCode>
              <isControPerson>Y</isControPerson>
            </baseInformation>
          </baseInfo>
        </business>
        <business>
          <owningEntity>Baird Holding Comapny</owningEntity>
          <baseInfo>
            <name>Baird Financial Group</name>
            <controPersonPR>N</controPersonPR>
            <deFeNp>
              <de/>
            </deFeNp>
            <irsNum>80-0844225</irsNum>
            <baseInformation>
              <titleStatus>Shareholder</titleStatus>
              <statusAcquired>10-31-2012</statusAcquired>
              <ownershipCode>E</ownershipCode>
              <isControPerson>Y</isControPerson>
            </baseInformation>
          </baseInfo>
        </business>
      </businesses>
    </scheduleB>
    <scheduleC>
      <directBusinesses>
        <business>
          <baseInformation>
            <name>Baird Financial Corporation</name>
            <controPersonPR>N</controPersonPR>
            <deFeNp>
              <de/>
            </deFeNp>
            <irsNum>30-1289533</irsNum>
            <baseInformation>
              <titleStatus>Shareholder</titleStatus>
              <statusAcquired>12-31-1982</statusAcquired>
              <ownershipCode>E</ownershipCode>
              <isControPerson>Y</isControPerson>
            </baseInformation>
          </baseInformation>
        </business>
      </directBusinesses>
      <directPersons>
        <person>
          <baseInformation>
            <name>
              <com:firstName>Paul</com:firstName>
              <com:middleName>Edward</com:middleName>
              <com:lastName>Purcell</com:lastName>
            </name>
            <baseInformation>
              <titleStatus>Chairman, CEO, Director</titleStatus>
              <statusAcquired>01-01-2014</statusAcquired>
              <ownershipCode>NA</ownershipCode>
              <isControPerson>Y</isControPerson>
              <crdNumber>000844873</crdNumber>
            </baseInformation>
          </baseInformation>
        </person>
        <person>
          <baseInformation>
            <name>
              <com:firstName>Jeffry</com:firstName>
              <com:middleName>Frank</com:middleName>
              <com:lastName>Freiburger</com:lastName>
            </name>
            <baseInformation>
              <titleStatus>Chief Compliance Officer</titleStatus>
              <statusAcquired>07-31-2002</statusAcquired>
              <ownershipCode>NA</ownershipCode>
              <isControPerson>Y</isControPerson>
              <crdNumber>001041997</crdNumber>
            </baseInformation>
          </baseInformation>
        </person>
        <person>
          <baseInformation>
            <name>
              <com:firstName>Russell</com:firstName>
              <com:middleName>Paul</com:middleName>
              <com:lastName>Schwei</com:lastName>
            </name>
            <baseInformation>
              <titleStatus>Chief Operations Officer</titleStatus>
              <statusAcquired>06-29-1984</statusAcquired>
              <ownershipCode>NA</ownershipCode>
              <isControPerson>Y</isControPerson>
              <crdNumber>001291551</crdNumber>
            </baseInformation>
          </baseInformation>
        </person>
        <person>
          <baseInformation>
            <name>
              <com:firstName>Patrick</com:firstName>
              <com:middleName>Steven</com:middleName>
              <com:lastName>Lawton</com:lastName>
            </name>
            <baseInformation>
              <titleStatus>Director</titleStatus>
              <statusAcquired>05-31-2004</statusAcquired>
              <ownershipCode>NA</ownershipCode>
              <isControPerson>Y</isControPerson>
              <crdNumber>001007318</crdNumber>
            </baseInformation>
          </baseInformation>
        </person>
        <person>
          <baseInformation>
            <name>
              <com:firstName>William</com:firstName>
              <com:middleName>Walter</com:middleName>
              <com:lastName>Mahler</com:lastName>
            </name>
            <baseInformation>
              <titleStatus>Director</titleStatus>
              <statusAcquired>05-31-2004</statusAcquired>
              <ownershipCode>NA</ownershipCode>
              <isControPerson>Y</isControPerson>
              <crdNumber>001545141</crdNumber>
            </baseInformation>
          </baseInformation>
        </person>
        <person>
          <baseInformation>
            <name>
              <com:firstName>Michael</com:firstName>
              <com:middleName>John</com:middleName>
              <com:lastName>Schroeder</com:lastName>
            </name>
            <baseInformation>
              <titleStatus>Director</titleStatus>
              <statusAcquired>05-31-2004</statusAcquired>
              <ownershipCode>NA</ownershipCode>
              <isControPerson>Y</isControPerson>
              <crdNumber>001483012</crdNumber>
            </baseInformation>
          </baseInformation>
        </person>
        <person>
          <baseInformation>
            <name>
              <com:firstName>Mary</com:firstName>
              <com:middleName>Ellen</com:middleName>
              <com:lastName>Stanek</com:lastName>
            </name>
            <baseInformation>
              <titleStatus>Director</titleStatus>
              <statusAcquired>05-31-2004</statusAcquired>
              <ownershipCode>NA</ownershipCode>
              <isControPerson>Y</isControPerson>
              <crdNumber>002006493</crdNumber>
            </baseInformation>
          </baseInformation>
        </person>
        <person>
          <baseInformation>
            <name>
              <com:firstName>Steven</com:firstName>
              <com:middleName>Gregory</com:middleName>
              <com:lastName>Booth</com:lastName>
            </name>
            <baseInformation>
              <titleStatus>President, Chief Operating Officer, Director</titleStatus>
              <statusAcquired>01-01-2014</statusAcquired>
              <ownershipCode>NA</ownershipCode>
              <isControPerson>Y</isControPerson>
              <crdNumber>002147388</crdNumber>
            </baseInformation>
          </baseInformation>
        </person>
        <person>
          <baseInformation>
            <name>
              <com:firstName>Dominick</com:firstName>
              <com:middleName>Paul</com:middleName>
              <com:lastName>Zarcone</com:lastName>
            </name>
            <baseInformation>
              <titleStatus>Chief Financial Officer</titleStatus>
              <statusAcquired>04-29-2011</statusAcquired>
              <ownershipCode>NA</ownershipCode>
              <isControPerson>Y</isControPerson>
              <crdNumber>002154034</crdNumber>
            </baseInformation>
          </baseInformation>
        </person>
        <person>
          <baseInformation>
            <name>
              <com:firstName>Paul</com:firstName>
              <com:middleName>Lee</com:middleName>
              <com:lastName>Schultz</com:lastName>
            </name>
            <baseInformation>
              <titleStatus>Secretary</titleStatus>
              <statusAcquired>03-11-2013</statusAcquired>
              <ownershipCode>NA</ownershipCode>
              <isControPerson>Y</isControPerson>
              <crdNumber>001965163</crdNumber>
            </baseInformation>
          </baseInformation>
        </person>
        <person>
          <baseInformation>
            <name>
              <com:firstName>Angela</com:firstName>
              <com:middleName>Marie</com:middleName>
              <com:lastName>Palmer</com:lastName>
            </name>
            <baseInformation>
              <titleStatus>CCO of Investment Advisor</titleStatus>
              <statusAcquired>03-24-2014</statusAcquired>
              <ownershipCode>NA</ownershipCode>
              <isControPerson>Y</isControPerson>
              <crdNumber>004915568</crdNumber>
            </baseInformation>
          </baseInformation>
        </person>
      </directPersons>
      <indirectBusinesses>
        <business>
          <baseInformation>
            <owningEntity>Baird Financial Corporation</owningEntity>
            <baseInfo>
              <name>Baird Holding Company</name>
              <controPersonPR>N</controPersonPR>
              <deFeNp>
                <de/>
              </deFeNp>
              <irsNum>39-2027336</irsNum>
              <baseInformation>
                <titleStatus>Shareholder</titleStatus>
                <statusAcquired>05-31-2001</statusAcquired>
                <ownershipCode>E</ownershipCode>
                <isControPerson>Y</isControPerson>
              </baseInformation>
            </baseInfo>
          </baseInformation>
        </business>
        <business>
          <baseInformation>
            <owningEntity>Baird Holding Comapny</owningEntity>
            <baseInfo>
              <name>Baird Financial Group</name>
              <controPersonPR>N</controPersonPR>
              <deFeNp>
                <de/>
              </deFeNp>
              <irsNum>80-0844225</irsNum>
              <baseInformation>
                <titleStatus>Shareholder</titleStatus>
                <statusAcquired>10-31-2012</statusAcquired>
                <ownershipCode>E</ownershipCode>
                <isControPerson>Y</isControPerson>
              </baseInformation>
            </baseInfo>
          </baseInformation>
        </business>
      </indirectBusinesses>
    </scheduleC>
    <drpInfo>
      <ma:regulatoryDisclosure>
        <ma:regulatoryDrp>
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            <ma:baseHeader>
              <ma:type>
                <ma1:add/>
              </ma:type>
              <ma:drpFor>
                <ma1:applicant/>
              </ma:drpFor>
            </ma:baseHeader>
            <ma:respondingTo>
              <ma:responseQuestion>9-C2</ma:responseQuestion>
              <ma:responseQuestion>9-C4</ma:responseQuestion>
            </ma:respondingTo>
          </ma:headerData>
          <ma:applicantInfo>
            <ma:drpInfo>
              <ma:filedDisclosure>
                <ma:advBDU4Filing>
                  <ma1:name>Robert W. Baird &amp; Co. Incorporated</ma1:name>
                  <ma1:crdNumber>000008058</ma1:crdNumber>
                  <ma1:disclosureNumber>564739</ma1:disclosureNumber>
                </ma:advBDU4Filing>
              </ma:filedDisclosure>
            </ma:drpInfo>
          </ma:applicantInfo>
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              </ma:type>
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                <ma1:applicant/>
              </ma:drpFor>
            </ma:baseHeader>
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              <ma:responseQuestion>9-D2</ma:responseQuestion>
              <ma:responseQuestion>9-D5</ma:responseQuestion>
            </ma:respondingTo>
          </ma:headerData>
          <ma:applicantInfo>
            <ma:drpInfo>
              <ma:filedDisclosure>
                <ma:advBDU4Filing>
                  <ma1:name>Robert W. Baird &amp; Co. Incorporated</ma1:name>
                  <ma1:crdNumber>000008158</ma1:crdNumber>
                  <ma1:disclosureNumber>568018</ma1:disclosureNumber>
                </ma:advBDU4Filing>
              </ma:filedDisclosure>
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              </ma:type>
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                <ma1:applicant/>
              </ma:drpFor>
            </ma:baseHeader>
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              <ma:responseQuestion>9-D2</ma:responseQuestion>
            </ma:respondingTo>
          </ma:headerData>
          <ma:applicantInfo>
            <ma:drpInfo>
              <ma:filedDisclosure>
                <ma:advBDU4Filing>
                  <ma1:name>Robert W. Baird &amp; Co. Incorporated</ma1:name>
                  <ma1:crdNumber>000008158</ma1:crdNumber>
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              </ma:filedDisclosure>
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              </ma:type>
              <ma:drpFor>
                <ma1:applicant/>
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            </ma:baseHeader>
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              <ma:responseQuestion>9-D2</ma:responseQuestion>
            </ma:respondingTo>
          </ma:headerData>
          <ma:applicantInfo>
            <ma:drpInfo>
              <ma:filedDisclosure>
                <ma:advBDU4Filing>
                  <ma1:name>Robert W. Baird &amp; Co. Incorporated</ma1:name>
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                <ma1:applicant/>
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              <ma:responseQuestion>9-D2</ma:responseQuestion>
              <ma:responseQuestion>9-D5</ma:responseQuestion>
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          </ma:headerData>
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            <ma:drpInfo>
              <ma:filedDisclosure>
                <ma:advBDU4Filing>
                  <ma1:name>Robert W. Baird &amp; Co. Incorporated</ma1:name>
                  <ma1:crdNumber>000008158</ma1:crdNumber>
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              </ma:type>
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                <ma1:applicant/>
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              <ma:responseQuestion>9-E2</ma:responseQuestion>
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          </ma:headerData>
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            <ma:drpInfo>
              <ma:filedDisclosure>
                <ma:advBDU4Filing>
                  <ma1:name>Robert W. Baird &amp; Co. Incorporated</ma1:name>
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                <ma1:applicant/>
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            </ma:baseHeader>
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              <ma:responseQuestion>9-E2</ma:responseQuestion>
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          </ma:headerData>
          <ma:applicantInfo>
            <ma:drpInfo>
              <ma:filedDisclosure>
                <ma:advBDU4Filing>
                  <ma1:name>Robert W. Baird &amp; Co. Incorporated</ma1:name>
                  <ma1:crdNumber>000008158</ma1:crdNumber>
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              </ma:filedDisclosure>
            </ma:drpInfo>
          </ma:applicantInfo>
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