6-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 6-K

Report of Foreign Private Issuer

Pursuant to Rule 13a-16 or 15d-16

under the Securities Exchange Act of 1934

For the month of March 2018

Commission File Number: 001-13138

Pointer Telocation Ltd.

(Translation of registrant's name into English)

14 Hamelacha Street, Rosh Ha'ayin, Israel 4809133

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F x   Form 40-F ¨

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ____

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ____

Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes ¨   No x

If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82- ________

Pointer Telocation Ltd.

On March 5, 2018, Pointer Telocation Ltd. issued a press release updating it is to present at the 30^th Annual Roth Conference to be held between March 11 - 14, 2018 at the Ritz Carlton Hotel in Dana Point, California.

A copy of this press release is annexed hereto as Exhibit 1 and is incorporated herein by reference.

Exhibit

Exhibit 1 Press Release – Pointer Telocation Ltd. to present at the 30^th Annual Roth Conference.

Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	POINTER TELOCATION LTD.
Date: March 5, 2018	By: /s/ Yossi Ben Shalom
	Yossi Ben Shalom
	Chairman of the Board of Directors

EX-99.1

Exhibit 1

For Immediate Release

Pointer Telocation to Present at the 30^th Annual Roth Conference

Rosh HaAyin, Israel, March 5, 2018. Pointer Telocation Ltd. (Nasdaq Capital Market: PNTR; Tel Aviv Stock Exchange: PNTR) – a leading developer, manufacturer and operator of Mobile Resource Management (MRM), announced that it will participate at the 30^th Annual Roth Conference to be held between March 11 - 14, 2018 at the Ritz Carlton Hotel in Dana Point, California.

Pointer's CEO, Mr. David Mahlab, is scheduled to present on Tuesday, March 13, 2018 at 1:30PM Pacific Time.

At the conference there will be an opportunity for investors to meet one-on-one with Mr. Mahlab. Interested investors should contact the conference organizers at Roth Capital, or the Investor Relations team at Pointer at pointer@gkir.com.

About Pointer Telocation

For over 20 years, Pointer has rewritten the rules for the Mobile Resource Management (MRM) market and is a pioneer in the Connected Car segment. Pointer has in-depth knowledge of the needs of this market and has developed a full suite of tools, technology and services to respond to them. The vehicles of the future will be intimately networked with the outside world, enhancing and optimizing the in-car experience.

Pointer's innovative and reliable cloud-based software-as-a-service (SAAS) platform extracts and captures an organization's critical mobility data points – from office, drivers, routes, points-of-interest, logistic-network, vehicles, trailers, containers and cargo. The SAAS platform analyzes the raw data converting it into valuable information for Pointer's customers providing them with actionable insights and thus enabling the customers to improve their bottom line and increase their profitably.

Contact:

Yaniv Dorani, CFO	Gavriel Frohwein/ Ehud Helft, GK Investor Relations
Tel.: +972-3-572 3111	Tel: +1 646 688 3559
E-mail: yanivd@pointer.com	E-mail: pointer@gkir.com