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SEGMENT, CUSTOMER AND GEOGRAPHIC INFORMATION (Details 1) (USD $)
In Thousands, unless otherwise specified
12 Months Ended
Dec. 31, 2014
Dec. 31, 2013
Dec. 31, 2012
Revenues $ 105,290us-gaap_Revenues [1] $ 97,857us-gaap_Revenues [1] $ 84,832us-gaap_Revenues [1]
Israel [Member]      
Revenues 70,267us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= pntr_IsraelMember
[1] 68,735us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= pntr_IsraelMember
[1] 60,423us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= pntr_IsraelMember
[1]
Latin America [Member]      
Revenues 11,461us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= us-gaap_LatinAmericaMember
[1] 13,756us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= us-gaap_LatinAmericaMember
[1] 12,611us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= us-gaap_LatinAmericaMember
[1]
Brazil [Member]      
Revenues 10,669us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= pntr_BrazilMember
[1] 2,666us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= pntr_BrazilMember
[1] 0us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= pntr_BrazilMember
[1]
Europe [Member]      
Revenues 5,891us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= us-gaap_EuropeMember
[1] 8,928us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= us-gaap_EuropeMember
[1] 10,289us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= us-gaap_EuropeMember
[1]
Other [Member]      
Revenues $ 7,002us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= pntr_OtherCountriesMember
[1] $ 3,772us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= pntr_OtherCountriesMember
[1] $ 1,509us-gaap_Revenues
/ us-gaap_StatementGeographicalAxis
= pntr_OtherCountriesMember
[1]
[1] Revenues are attributed to geographic areas based on the location of the end-customers.