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SEGMENT, CUSTOMER AND GEOGRAPHIC INFORMATION
12 Months Ended
Dec. 31, 2014
Segment Reporting [Abstract]  
Segment Reporting Disclosure [Text Block]
NOTE 19:-   SEGMENT, CUSTOMER AND GEOGRAPHIC INFORMATION
 
a.
General:
 
Commencing January 2008, the Company has two reportable segments: the Cellocator segment and the MRM segment.
 
Commencing December 2014, following the reorganization in Shagrir (see note 1b), the Company has three reportable segments: the Cellocator segment, the MRM segment and the RSA (road side assistant) segment. Segments reporting was retroactively adjusted to reflect those segments.
 
The Company applies ASC 280, "Segment Reporting Disclosures ". The Company evaluates performance and allocates resources based on operating profit or loss.
 
b.
The following presents segment results of operations for the year ended December 31, 2014:
  
 
 
Cellocator
segment
 
 
MRM
segment
 
 
RSA
segment
 
 
Elimination
 
 
Total
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Segments revenues
 
$
24,063
 
 
$
55,911
 
 
$
36,168
 
 
$
(10,852
)
 
$
105,290
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Segments operating profit (loss)
 
$
3,859
 
 
$
5,619
 
 
$
(60
)
 
$
(2,871
)
 
$
6,547
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Segments tangible and intangible assets
 
$
8,679
 
 
$
26,878
 
 
$
22,038
 
 
$
4,405
 
 
$
62,000
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Depreciation, amortization and impairment expenses
 
$
349
 
 
$
2,188
 
 
$
2,230
 
 
$
-
 
 
$
4,767
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Expenditure for assets
 
$
165
 
 
$
2,586
 
 
$
1,706
 
 
$
-
 
 
$
4,457
 
 
The following presents segment results of operations for the year ended December 31, 2013:
 
 
 
Cellocator
segment
 
 
MRM
segment
 
 
RSA
segment
 
 
Elimination
 
 
Total
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Segments revenues
 
$
24,268
 
 
$
46,309
 
 
$
35,681
 
 
$
(8,401
)
 
$
97,857
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Segments operating profit
 
$
3,065
 
 
$
4,385
 
 
$
505
 
 
$
(1,909
)
 
$
6,046
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Segments tangible and intangible assets
 
$
9,494
 
 
$
30,075
 
 
$
27,069
 
 
$
5,400
 
 
$
72,038
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Depreciation, amortization and impairment expenses
 
$
291
 
 
$
1,580
 
 
$
2,178
 
 
$
-
 
 
$
4,049
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Expenditure for assets
 
$
135
 
 
$
1,260
 
 
$
3,268
 
 
$
-
 
 
$
4,663
 
  
The following presents segment results of operations for the year ended December 31, 2012:
 
 
 
Cellocator
segment
 
 
MRM segment
 
 
RSA
segment
 
 
Elimination
 
 
Total
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Segments revenues
 
$
22,660
 
 
$
35,985
 
 
$
32,555
 
 
$
(6,368
)
 
$
84,832
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Segments operating profit
 
$
1,731
 
 
$
2,489
 
 
$
526
 
 
$
342
 
 
$
5,088
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Segments tangible and intangible assets
 
$
12,522
 
 
$
23,024
 
 
$
25,068
 
 
$
(571
)
 
$
60,043
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Depreciation, amortization and impairment expenses
 
$
561
 
 
$
1,345
 
 
$
3,640
 
 
$
-
 
 
$
5,546
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Expenditure for assets
 
$
156
 
 
$
985
 
 
$
2,892
 
 
$
-
 
 
$
4,033
 
  
c.
Summary information about geographical areas:
 
 
 
 
 
Year ended
December 31,
 
 
 
 
 
2014
 
 
2013
 
 
2012
 
1.
 
Revenues *):
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Israel
 
$
70,267
 
 
$
68,735
 
 
$
60,423
 
 
 
Latin America
 
 
11,461
 
 
 
13,756
 
 
 
12,611
 
 
 
Brazil
 
 
10,669
 
 
 
2,666
 
 
 
-
 
 
 
Europe
 
 
5,891
 
 
 
8,928
 
 
 
10,289
 
 
 
Other
 
 
7,002
 
 
 
3,772
 
 
 
1,509
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
$
105,290
 
 
$
97,857
 
 
$
84,832
 
 
*)
Revenues are attributed to geographic areas based on the location of the end-customers.
 
 
 
 
 
December 31,
 
 
 
 
 
2014
 
 
2013
 
 
2012
 
 
 
 
 
 
 
 
 
 
 
 
 
2.
 
Long-lived assets:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Israel
 
$
58,124
 
 
$
68,832
 
 
$
58,200
 
 
 
Argentina
 
 
711
 
 
 
779
 
 
 
1,203
 
 
 
Mexico
 
 
348
 
 
 
381
 
 
 
386
 
 
 
Brazil
 
 
2,297
 
 
 
2,475
 
 
 
-
 
 
 
South Africa
 
 
513
 
 
 
-
 
 
 
-
 
 
 
Other
 
 
7
 
 
 
8
 
 
 
7
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
$
62,000
 
 
$
72,475
 
 
$
59,796
 
  
d.
In 2014, 2013 and 2012, none of our customer accounted above 10% of the Company's revenues.