X0306 4 2014-03-11 0 0000920112 HEARTLAND FINANCIAL USA INC HTLF 0001436703 BERG JOHN J 1398 CENTRAL AVE. DUBUQUE IA 52001 0 1 0 0 EVP, Marketing & Sales Common Stock 2014-03-11 4 A 0 2600 0 A 18817.237 D Common Stock 4000 I IRA Common Stock 6 I Retirement Plan Common Stock 200 I IRA, Spouse Non-Qualified Stock Option (Right to Buy) 29.65 2017-01-16 Common Stock 4000 4000 D Non-Qualified Stock Option (Right to Buy) 18.60 2018-01-24 Common Stock 5000 5000 D These shares participate in a Dividend Reinvestment Plan. Includes 8,670 Restricted Stock Units (RSU). Each RSU represents the right to receive one share of common stock. The grant vests in three equal installments on the third, fourth and fifth anniversaries of the grant date. These shares are held in the name of John J. Berg & Ann K. Berg Jt Ten. Represents shares allocated to the reporting person's account under the Heartland Financial USA, Inc. Retirement Plan as a result of the Pension Plan Protection Act of 2006. Represents options to buy granted under the Company's Stock Option Plan, a rule 16(b)(3) plan, which options vest one-third per year beginning on the 3rd anniversary of the date of the grant. Includes 1,000 shares held in street name at Schwab. Includes 3,861 shares of Performance Based Restricted Stock. /s/ John J. Berg 2014-03-12