X0306 4 2012-12-26 0 0000920112 HEARTLAND FINANCIAL USA INC HTLF 0001184317 CONLAN JAMES F 1398 CENTRAL AVE. DUBUQUE IA 52001 1 0 0 0 Common Stock 2012-12-26 4 G 0 20449 0 D 0 D Common Stock 2012-12-28 4 A 0 479 0 A 1479 D Common Stock 225602 I Spouse's Trust Common Stock 2012-12-26 4 G 0 22679 0 A 67079 I Trust Common Stock 2012-12-26 4 G 0 22680 0 A 67080 I Trust The reporting person disclaims beneficial ownership of these securities, and this report shall not be deemed to be an admission that the reporting person is the beneficial owner of such securities for purposes of Section 16 or for any other purpose. Shares held by Mary Fuller Conlan Trustee UA Dtd 4-13-04 Mary Fuller Conlan Trust. Shares held by James F. Conlan Trustee UA Dtd 4-13-04 James F. Conlan Trust. Shares held by Mary L. Conlan Trustee UA Dtd 4-13-04 Camille Fuller Conlan 2004 Trust. Includes 1,508 shares held at Raymond James in street name. Shares held by Mary L. Conlan Trustee UA Dtd 4-13-04 Bridget Fuller Conlan 2004 Trust. Includes 1,509 shares held at Raymond James in street name. Includes 1,000 shares of Restricted Stock Units granted under the 2012 Long-Term Incentive Plan. These shares are subject to a one (1) year vesting schedule. Double line entry ---- see next line for total. /s/ James F. Conlan 2012-12-28