EXHIBIT  23




            CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in Registration Statement Nos.
33-27132 and 33-58349 on Forms S-8 and Registration Statement No. 33-53127 on
Form S-3 of our reports dated March 2, 2005 related to the consolidated
financial statements (which report expresses an unqualified opinion and includes
explanatory paragraphs relating to the restatement of the 2003 balance sheet for
the classification of prepaid pension assets from current assets to noncurrent
assets and the change in the method of accounting for energy-related contracts
to conform with the recession of EITF 98-10 "Accounting for Contracts Involved
in Energy Trading and Risk Management Activities" in 2003), consolidated
financial statement schedules and management's report on the effectiveness of
internal control over financial reporting of South Jersey Industries, Inc. and
subsidiaries appearing in and incorporated by reference in the Annual Report on
Form 10-K of South Jersey Industries, Inc. for the year ended December 31, 2004.

DELOITTE & TOUCHE
Philadelphia, Pennsylvania
March 9, 2005