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   &lt;div align="left" style="font-family: 'Times New Roman',Times,serif"&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 12pt"&gt;&lt;b&gt;2. Summary of Significant Accounting Policies&lt;/b&gt;
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;&lt;b&gt;&lt;i&gt;Principles of Consolidation&lt;/i&gt;&lt;/b&gt;
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;The
   Consolidated Financial Statements include the accounts of the Company and its wholly owned
   subsidiaries. All intercompany transactions and balances have been eliminated in consolidation. At
   October&amp;#160;30, 2010, the Company operated in one reportable segment.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;On March&amp;#160;5, 2010, the Company&amp;#8217;s Board of Directors approved management&amp;#8217;s recommendation to proceed
   with the closure of the M&amp;#043;O brand. The Company notified employees and issued a press release
   announcing this decision on March&amp;#160;9, 2010. The decision to take this action resulted from an
   extensive evaluation of the brand and review of strategic alternatives, which revealed that it was
   not achieving performance levels that warranted further investment. The Company completed the
   closure of the M&amp;#043;O stores and e-commerce operation during the 13&amp;#160;weeks ended July&amp;#160;31, 2010 and the
   Consolidated Financial Statements reflect the presentation of M&amp;#043;O as a discontinued operation.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;Refer to Note 12 to the Consolidated Financial Statements for additional information regarding the
   discontinued operations for M&amp;#043;O.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 12pt"&gt;&lt;b&gt;&lt;i&gt;Fiscal Year&lt;/i&gt;&lt;/b&gt;
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;The Company&amp;#8217;s financial year is a 52/53&amp;#160;week year that ends on the Saturday nearest to January&amp;#160;31.
   As used herein, &amp;#8220;Fiscal 2011&amp;#8221; and &amp;#8220;Fiscal 2010&amp;#8221; refer to the 52&amp;#160;week periods ending January&amp;#160;28,
   2012 and January&amp;#160;29, 2011, respectively. &amp;#8220;Fiscal 2009&amp;#8221; and &amp;#8220;Fiscal 2008&amp;#8221; refer to the 52&amp;#160;week
   periods ended January&amp;#160;30, 2010 and January&amp;#160;31, 2009, respectively.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 12pt"&gt;&lt;b&gt;&lt;i&gt;Estimates&lt;/i&gt;&lt;/b&gt;
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;The preparation of financial statements in conformity with GAAP requires management to make
   estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure
   of our contingent assets and liabilities at the date of the financial statements and the reported
   amounts of revenues and expenses during the reporting period. Actual results could differ from
   those estimates. On an ongoing basis, our management reviews its estimates based on currently
   available information. Changes in facts and circumstances may result in revised estimates.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 12pt"&gt;&lt;b&gt;&lt;i&gt;Recent Accounting Pronouncements&lt;/i&gt;&lt;/b&gt;
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;In September&amp;#160;2009, the Financial Accounting Standards Board (&amp;#8220;FASB&amp;#8221;) approved the consensus on
   Emerging Issues Task Force (&amp;#8220;EITF&amp;#8221;) 08-1, &lt;i&gt;Revenue Arrangements with Multiple Deliverables,&lt;/i&gt;
   primarily codified under Accounting Standards
   Codification (&amp;#8220;ASC&amp;#8221;) 605, &lt;i&gt;Revenue Recognition, &lt;/i&gt;as Accounting Standards Update (&amp;#8220;ASU&amp;#8221;) 2009-13,
   &lt;i&gt;Revenue Recognition (Topic 605): Multiple-Deliverable Revenue Arrangements &lt;/i&gt;(&amp;#8220;ASU 2009-13&amp;#8221;). ASU
   2009-13 requires entities to allocate revenue in an arrangement using estimated selling prices of
   the delivered goods and services based on a selling price hierarchy. The amendments eliminate the
   residual method of revenue allocation and require revenue to be allocated among the various
   deliverables in a multi-element transaction using the relative selling price method. This guidance
   is effective for revenue arrangements entered into or materially modified in fiscal years beginning
   after June&amp;#160;15, 2010. The Company is currently evaluating the impact that the adoption of ASU
   2009-13 will have on its Consolidated Financial Statements.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;In January&amp;#160;2010, the FASB issued ASU 2010-06, &lt;i&gt;Fair Value Measurements and Disclosures Topic 820:
   Improving Disclosures about Fair Value Measurements &lt;/i&gt;(&amp;#8220;ASU 2010-06&amp;#8221;). ASU 2010-06 requires new
   disclosures regarding transfers in and out of the Level 1 and 2 and activity within Level 3 fair
   value measurements and clarifies existing disclosures of inputs and valuation techniques for Level
   2 and 3 fair value measurements. The new disclosures and clarifications of existing disclosures
   are effective for interim and annual reporting periods beginning after December&amp;#160;15, 2009, except
   for the disclosure of activity within Level 3 fair value measurements, which is effective for
   fiscal years beginning after December&amp;#160;15, 2010, and for interim reporting periods within those
   years. The Company adopted the new disclosures effective January&amp;#160;31, 2010, except for the
   disclosure of activity within Level 3 fair value measurements. The Level 3 disclosures are
   effective for the Company at the beginning of Fiscal 2011. The adoption of ASU 2010-06 did not have
   a material impact on the disclosures within the Company&amp;#8217;s Consolidated Financial Statements.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 12pt"&gt;&lt;b&gt;&lt;i&gt;Foreign Currency Translation&lt;/i&gt;&lt;/b&gt;
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;The Canadian dollar is the functional currency for the Canadian business. In accordance with ASC
   830, &lt;i&gt;Foreign Currency Matters&lt;/i&gt;, assets and liabilities denominated in foreign currencies were
   translated into U.S. dollars (the reporting currency) at the exchange rate prevailing at the
   balance sheet date. Revenues and expenses denominated in foreign currencies were translated into
   U.S. dollars at the monthly average exchange rate for the period. Gains or losses resulting from
   foreign currency transactions are included in the results of operations, whereas, related
   translation adjustments are reported as an element of other comprehensive income in accordance with
   ASC 220, &lt;i&gt;Comprehensive Income &lt;/i&gt;(refer to Note 8 to the Consolidated Financial Statements).
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 12pt"&gt;&lt;b&gt;&lt;i&gt;Revenue Recognition&lt;/i&gt;&lt;/b&gt;
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;Revenue is recorded for store sales upon the purchase of merchandise by customers. The Company&amp;#8217;s
   e-commerce operation records revenue upon the estimated customer receipt date of the merchandise.
   Shipping and handling revenues are included in net sales. Sales tax collected from customers is
   excluded from revenue and is included as part of accrued income and other taxes on the Company&amp;#8217;s
   Consolidated Balance Sheets.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;Revenue is recorded net of estimated and actual sales returns and deductions for coupon
   redemptions and other promotions. The Company records the impact of adjustments to its sales return
   reserve quarterly within net sales and cost of sales. The sales return reserve reflects an estimate
   of sales returns based on projected merchandise returns determined through the use of historical
   average return percentages.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;Revenue is not recorded on the purchase of gift cards. A current liability is recorded upon
   purchase, and revenue is recognized when the gift card is redeemed for merchandise. Additionally,
   the Company recognizes revenue on unredeemed gift cards based on an estimate of the amounts that
   will not be redeemed (&amp;#8220;gift card breakage&amp;#8221;), determined through historical redemption trends. Gift
   card breakage revenue is recognized in proportion to actual gift card redemptions as a component of
   net sales. For further information on the Company&amp;#8217;s gift card program, refer to the Gift Cards
   caption below.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;The Company sells off end-of-season, overstock, and irregular merchandise to a third-party. The
   proceeds from these sales are presented on a gross basis, with proceeds and cost of sell-offs
   recorded in net sales and cost of sales, respectively.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 12pt"&gt;&lt;b&gt;&lt;i&gt;Cost of Sales, Including Certain Buying, Occupancy and Warehousing Expenses&lt;/i&gt;&lt;/b&gt;
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;Cost of sales consists of merchandise costs, including design, sourcing, importing and inbound
   freight costs, as well as markdowns, shrinkage and certain promotional costs (collectively
   &amp;#8220;merchandise costs&amp;#8221;) and buying, occupancy, and warehousing costs. Buying, occupancy and
   warehousing costs consist of compensation, employee benefit expenses and travel for our buyers and
   certain senior merchandising executives; rent and utilities related to our stores, corporate
   headquarters, distribution centers and other office space; freight from our distribution centers to
   the stores; compensation and supplies for our distribution centers, including purchasing, receiving
   and inspection costs; and shipping and handling costs related to our e-commerce operation.
   Merchandise margin is the difference between net sales and merchandise costs. Gross profit is the
   difference between net sales and cost of sales.
   &lt;/div&gt;
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   &lt;div style="font-family: 'Times New Roman',Times,serif"&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 12pt"&gt;&lt;b&gt;&lt;i&gt;Selling, General and Administrative Expenses&lt;/i&gt;&lt;/b&gt;
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;Selling, general and administrative expenses consist of compensation and employee benefit expenses,
   including salaries, incentives and related benefits associated with our stores and corporate
   headquarters. Selling, general and administrative expenses also include advertising costs, supplies
   for our stores and home office, communication costs, travel and entertainment, leasing costs and
   services purchased. Selling, general and administrative expenses do not include compensation,
   employee benefit expenses and travel for our design, sourcing and importing teams, our buyers and
   our distribution centers as these amounts are recorded in cost of sales.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 12pt"&gt;&lt;b&gt;&lt;i&gt;Other Income (Expense), Net&lt;/i&gt;&lt;/b&gt;
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;Other income (expense), net consists primarily of interest income/expense and foreign currency
   transaction gain/loss.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 12pt"&gt;&lt;b&gt;&lt;i&gt;Other-than-Temporary Impairment&lt;/i&gt;&lt;/b&gt;
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;The Company evaluates its investments for impairment in accordance with ASC 320, &lt;i&gt;Investments &amp;#8212;
   Debt and Equity Securities &lt;/i&gt;(&amp;#8220;ASC 320&amp;#8221;). ASC 320 provides guidance for determining when an
   investment is considered impaired, whether impairment is other-than-temporary, and measurement of
   an impairment loss. An investment is considered impaired if the fair value of the investment is
   less than its cost. If, after consideration of all available evidence to evaluate the realizable
   value of its investment, impairment is determined to be other-than-temporary, then an impairment
   loss is recognized in the Consolidated Statement of Operations equal to the difference between the
   investment&amp;#8217;s cost and its fair value. As of May&amp;#160;3, 2009, the Company adopted ASC 320-10-65,
   &lt;i&gt;Transition Related to FSP FAS 115-2 and FAS 124-2, Recognition and Presentation of
   Other-Than-Temporary-Impairments &lt;/i&gt;(&amp;#8220;ASC 320-10-65&amp;#8221;), which modifies the requirements for recognizing
   other-than-temporary impairment (&amp;#8220;OTTI&amp;#8221;) and changes the impairment model for debt securities. In
   addition, ASC 320-10-65 requires additional disclosures relating to debt and equity securities both
   in the interim and annual periods as well as requires the Company to present total OTTI in the
   Consolidated Statements of Operations, with an offsetting reduction for any non-credit loss
   impairment amount recognized in other comprehensive income (&amp;#8220;OCI&amp;#8221;). During the 39&amp;#160;weeks ended
   October&amp;#160;30, 2010, the Company recorded OTTI charges in earnings related to credit losses on its
   investment securities of $1.2&amp;#160;million. There was $0.2&amp;#160;million of net impairment loss recognized in
   earnings during the 39&amp;#160;weeks ended October&amp;#160;31, 2009.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;Refer to Notes 3 and 4 to the Consolidated Financial Statements for additional information
   regarding net impairment losses recognized in earnings.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 12pt"&gt;&lt;b&gt;&lt;i&gt;Cash and Cash Equivalents, Short-term Investments and Long-term Investments&lt;/i&gt;&lt;/b&gt;
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;Cash includes cash equivalents. The Company considers all highly liquid investments purchased with
   a maturity of three months or less to be cash equivalents.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;As of October&amp;#160;30, 2010, short-term investments included auction rate securities (&amp;#8220;ARS&amp;#8221;) classified
   as available for sale that the Company expects to be redeemed at par within 12&amp;#160;months, based on
   notice from the issuer.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;As of October&amp;#160;30, 2010, long-term investments included investments with remaining maturities of
   greater than 12&amp;#160;months and consisted of ARS classified as available-for-sale that have experienced
   failed auctions or have long-term auction resets and the Company&amp;#8217;s ARS Call Option related to
   investment sales during the 13&amp;#160;weeks ended October&amp;#160;30, 2010. The remaining contractual maturities
   of our long-term ARS investments are approximately 20&amp;#160;months and the ARS Call Option expires on
   October&amp;#160;29, 2013.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;Unrealized gains and losses on the Company&amp;#8217;s available-for-sale securities are excluded from
   earnings and are reported as a separate component of stockholders&amp;#8217; equity, within accumulated other
   comprehensive income, until realized. The components of OTTI losses related to credit losses, as
   defined by ASC 320, are considered by the Company to be realized losses. When available-for-sale
   securities are sold, the cost of the securities is specifically identified and is used to determine
   any realized gain or loss. Realized gains or losses are recognized separately on the Company&amp;#8217;s
   Consolidated Statements of Operations as a realized gain or loss on sale of investment securities.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;Refer to Note 3 to the Consolidated Financial Statements for information regarding cash and cash
   equivalents, short-term investments and long-term investments.
   &lt;/div&gt;
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   &lt;div align="left" style="font-size: 10pt; margin-top: 12pt"&gt;&lt;b&gt;&lt;i&gt;Merchandise Inventory&lt;/i&gt;&lt;/b&gt;
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;Merchandise inventory is valued at the lower of average cost or market, utilizing the retail
   method. Average cost includes merchandise design and sourcing costs and related expenses. The
   Company records merchandise receipts at the time merchandise is delivered to the foreign shipping
   port by the manufacturer (FOB port). This is the point at which title and risk of loss transfer to
   the Company.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;The Company reviews its inventory levels to identify slow-moving merchandise and generally uses
   markdowns to clear merchandise. Additionally, the Company estimates a markdown reserve for future
   planned permanent markdowns related to current inventory. Markdowns may occur when inventory
   exceeds customer demand for reasons of style, seasonal adaptation, changes in customer preference,
   lack of consumer acceptance of fashion items, competition, or if it is determined that the
   inventory in stock will not sell at its currently ticketed price. Such markdowns may have a
   material adverse impact on earnings, depending on the extent and amount of inventory affected. The
   Company also estimates a shrinkage reserve for the period between the last physical count and the
   balance sheet date. The estimate for the shrinkage reserve, based on historical results, can be
   affected by changes in merchandise mix and changes in actual shrinkage trends.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 12pt"&gt;&lt;b&gt;&lt;i&gt;Income Taxes&lt;/i&gt;&lt;/b&gt;
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;The
   Company calculates income taxes in accordance with ASC 740, &lt;i&gt;Income
   Taxes &lt;/i&gt; (&amp;#8220;ASC 740&amp;#8221;), which
   requires the use of the asset and liability method. Under this method, deferred tax assets and
   liabilities are recognized based on the difference between the Consolidated Financial Statement
   carrying amounts of existing assets and liabilities and their respective tax bases as computed
   pursuant to ASC 740. Deferred tax assets and liabilities are measured using the tax rates, based on
   certain judgments regarding enacted tax laws and published guidance, in effect in the years when
   those temporary differences are expected to reverse. A valuation allowance is established against
   the deferred tax assets when it is more likely than not that some portion or all of the deferred
   taxes may not be realized. Changes in the Company&amp;#8217;s level and composition of earnings, tax laws or
   the deferred tax valuation allowance, as well as the results of tax audits may materially impact
   our effective tax rate.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;The Company evaluates its income tax positions in accordance with ASC 740 which prescribes a
   comprehensive model for recognizing, measuring, presenting and disclosing in the financial
   statements tax positions taken or expected to be taken on a tax return, including a decision
   whether to file or not to file in a particular jurisdiction. Under ASC 740, a tax benefit from an
   uncertain position may be recognized only if it is &amp;#8220;more likely than not&amp;#8221; that the position is
   sustainable based on its technical merits.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;The calculation of the deferred tax assets and liabilities, as well as the decision to recognize a
   tax benefit from an uncertain position and to establish a valuation allowance require management to
   make estimates and assumptions. The Company believes that its assumptions and estimates are
   reasonable, although actual results may have a positive or negative material impact on the balances
   of deferred tax assets and liabilities, valuation allowances, or net income.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 12pt"&gt;&lt;b&gt;&lt;i&gt;Property and Equipment&lt;/i&gt;&lt;/b&gt;
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;Property and equipment is recorded on the basis of cost with depreciation computed utilizing the
   straight-line method over the assets&amp;#8217; estimated useful lives. The useful lives of our major classes
   of assets are as follows:
   &lt;/div&gt;
   &lt;div align="center"&gt;
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       &lt;td width="15%"&gt;&amp;#160;&lt;/td&gt;
       &lt;td width="5%"&gt;&amp;#160;&lt;/td&gt;
       &lt;td width="80%"&gt;&amp;#160;&lt;/td&gt;
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   &lt;!-- End Table Head --&gt;
   &lt;!-- Begin Table Body --&gt;
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       &lt;td valign="top"&gt;
   &lt;div style="margin-left:0px; text-indent:-0px"&gt;Buildings
   &lt;/div&gt;&lt;/td&gt;
       &lt;td&gt;&amp;#160;&lt;/td&gt;
       &lt;td align="left" valign="top"&gt;25&amp;#160;years&lt;/td&gt;
   &lt;/tr&gt;
   &lt;tr valign="bottom"&gt;
       &lt;td valign="top" nowrap="nowrap"&gt;
   &lt;div style="margin-left:0px; text-indent:-0px"&gt;Leasehold Improvements
   &lt;/div&gt;&lt;/td&gt;
       &lt;td&gt;&amp;#160;&lt;/td&gt;
       &lt;td align="left" valign="top"&gt;Lesser of 10&amp;#160;years or the term of the lease&lt;/td&gt;
   &lt;/tr&gt;
   &lt;tr valign="bottom"&gt;
       &lt;td valign="top" nowrap="nowrap"&gt;
   &lt;div style="margin-left:0px; text-indent:-0px"&gt;Fixtures and equipment
   &lt;/div&gt;&lt;/td&gt;
       &lt;td&gt;&amp;#160;&lt;/td&gt;
       &lt;td align="left" valign="top"&gt;5&amp;#160;years&lt;/td&gt;
   &lt;/tr&gt;
   &lt;!-- End Table Body --&gt;
   &lt;/table&gt;
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;In accordance with ASC 360, &lt;i&gt;Property, Plant, and Equipment &lt;/i&gt;(&amp;#8220;ASC 360&amp;#8221;), the Company&amp;#8217;s management
   evaluates the value of leasehold improvements and store fixtures associated with retail stores,
   which have been open longer than one year. The Company evaluates long-lived assets for impairment
   at the individual store level, which is the lowest level at which individual cash flows can be
   identified. Impairment losses are recorded on long-lived assets used in operations when events and
   circumstances indicate that the assets might be impaired and the undiscounted cash flows estimated
   to be generated by those assets are less than the carrying amounts of the assets. When events such
   as these occur, the impaired assets are adjusted to their estimated fair value and an impairment
   loss is recorded separately as a component of operating income under loss on impairment of assets.
   During the 26&amp;#160;weeks ended July&amp;#160;31, 2010, the Company recorded asset impairment charges of $18.0
   million related to the impairment of M&amp;#043;O stores. Based on the Company&amp;#8217;s decision to close all M&amp;#043;O
   stores in Fiscal 2010, the Company determined that the stores not previously impaired would not be
   able to generate sufficient cash flow
   over the life of the related leases to recover the Company&amp;#8217;s initial investment in them. No asset
   impairment charges were recorded in the 13&amp;#160;weeks ended October&amp;#160;30, 2010.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;Refer to Note 12 to the Consolidated Financial Statements for additional information regarding the
   discontinued operations for M&amp;#043;O.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 12pt"&gt;&lt;b&gt;&lt;i&gt;Goodwill&lt;/i&gt;&lt;/b&gt;
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;As of October&amp;#160;30, 2010, the Company had approximately $11.4&amp;#160;million of goodwill compared to $11.2
   million as of January&amp;#160;30, 2010. The Company&amp;#8217;s goodwill is primarily related to the acquisition of
   its importing operations on January&amp;#160;31, 2000, as well as the acquisition of its Canadian business
   on November&amp;#160;29, 2000. The increase in goodwill is due to the fluctuation in the foreign exchange
   spot rate at which the Canadian goodwill is translated. In accordance with ASC 350, &lt;i&gt;Intangibles-
   Goodwill and Other, &lt;/i&gt;the Company evaluates goodwill for possible impairment on at least an annual
   basis and last performed an annual impairment test as of January&amp;#160;30, 2010. As a result of the
   Company&amp;#8217;s annual goodwill impairment test, the Company concluded that its goodwill was not
   impaired.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 12pt"&gt;&lt;b&gt;&lt;i&gt;Gift Cards&lt;/i&gt;&lt;/b&gt;
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;The value of a gift card is recorded as a current liability upon purchase, and revenue is
   recognized when the gift card is redeemed for merchandise. The Company estimates gift card
   breakage and recognizes revenue in proportion to actual gift card redemptions as a component of net
   sales. The Company determines an estimated gift card breakage rate by continuously evaluating
   historical redemption data and the time when there is a remote likelihood that a gift card will be
   redeemed. During the 13&amp;#160;weeks ended October&amp;#160;30, 2010 and October&amp;#160;31, 2009, the Company recorded
   $0.7&amp;#160;million and $1.0&amp;#160;million, respectively, of revenue related to gift card breakage. During the
   39&amp;#160;weeks ended October&amp;#160;30, 2010 and October&amp;#160;31, 2009, the Company recorded $2.5&amp;#160;million and $4.2
   million, respectively, of revenue related to gift card breakage.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 12pt"&gt;&lt;b&gt;&lt;i&gt;Deferred Lease Credits&lt;/i&gt;&lt;/b&gt;
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;Deferred lease credits represent the unamortized portion of construction allowances received from
   landlords related to the Company&amp;#8217;s retail stores. Construction allowances are generally comprised
   of cash amounts received by the Company from its landlords as part of the negotiated lease terms.
   The Company records a receivable and a deferred lease credit liability at the lease commencement
   date (date of initial possession of the store). The deferred lease credit is amortized on a
   straight-line basis as a reduction of rent expense over the term of the original lease (including
   the pre-opening build-out period) and any subsequent renewal terms. The receivable is reduced as
   amounts are received from the landlord.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 12pt"&gt;&lt;b&gt;&lt;i&gt;Co-branded Credit Card and Customer Loyalty Program&lt;/i&gt;&lt;/b&gt;
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;The Company offers a co-branded credit card (the &amp;#8220;AE Visa Card&amp;#8221;) and a private label credit card
   (the &amp;#8220;AE Credit Card&amp;#8221;) under both the American Eagle and aerie brands. Both of these credit cards
   are issued by a third-party bank (the &amp;#8220;Bank&amp;#8221;), and the Company has no liability to the Bank for bad
   debt expense, provided that purchases are made in accordance with the Bank&amp;#8217;s procedures. Once a
   customer is approved to receive the AE Visa Card and the card is activated, the customer is
   eligible to participate in the Company&amp;#8217;s credit card rewards program. On January&amp;#160;1, 2010, the
   Company modified the benefits of the AE Visa and AE Credit Card programs to make both credit cards
   a part of the rewards program. Customers who make purchases at AE, aerie and 77kids earn discounts
   in the form of savings certificates when certain purchase levels are reached. Also, AE Visa Card
   customers, who make purchases at other retailers where the card is accepted, earn additional
   discounts. Savings certificates are valid for 90&amp;#160;days from issuance.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;Points earned under the credit card rewards program on purchases at AE and aerie are accounted for
   by analogy to ASC 605-25, &lt;i&gt;Revenue Recognition, Multiple Element Arrangements &lt;/i&gt;(&amp;#8220;ASC 605-25&amp;#8221;). The
   Company believes that points earned under its point and loyalty programs represent deliverables in
   a multiple element arrangement rather than a rebate or refund of cash. Accordingly, the portion of
   the sales revenue attributed to the award points is deferred and recognized when the award is
   redeemed or when the points expire. Additionally, credit card reward points earned on non-AE or
   aerie purchases are accounted for in accordance with ASC 605-25. As the points are earned, a
   current liability is recorded for the estimated cost of the award, and the impact of adjustments is
   recorded in cost of sales.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;Through December&amp;#160;31, 2009, the Company offered its customers the AE All-Access Pass (the &amp;#8220;Pass&amp;#8221;), a
   customer loyalty program. On January&amp;#160;1, 2010, the Company replaced the Pass, with the
   AEREWARD$&lt;sup style="font-size: 85%; vertical-align: text-top"&gt;sm&lt;/sup&gt; Loyalty Program (the &amp;#8220;Program&amp;#8221;). Under either loyalty program, customers
   accumulate points based on purchase activity and earn rewards by reaching certain point thresholds
   during three-month earning periods. Rewards earned during these periods are valid through the
   stated expiration date, which is approximately one month from the mailing date. These rewards can
   be redeemed for a discount on a
   purchase of merchandise. Rewards not redeemed during the one-month redemption period are forfeited.
   The Company determined that rewards earned using the Pass and the Program should be accounted for
   in accordance with ASC 605-25. Accordingly, the portion of the sales revenue attributed to the
   award credits is deferred and recognized when the awards are redeemed or expire.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 12pt"&gt;&lt;b&gt;&lt;i&gt;Stock Repurchases&lt;/i&gt;&lt;/b&gt;
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;During Fiscal 2007, the Company&amp;#8217;s Board authorized a total of 60.0&amp;#160;million shares of our common
   stock for repurchase under our share repurchase program with expiration dates extending into Fiscal
   2010. The Company repurchased 18.7&amp;#160;million shares during Fiscal 2007 and the authorization related
   to 11.3&amp;#160;million shares expired in Fiscal 2009. At the beginning of Fiscal 2010, the Company had
   30.0&amp;#160;million shares remaining authorized for repurchase.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;The Company repurchased 14.0&amp;#160;million shares as part of its publicly announced repurchase programs
   during the 39&amp;#160;weeks ended October&amp;#160;30, 2010 for approximately $192.3&amp;#160;million, at a weighted average
   price of $13.73 per share. As of October&amp;#160;30, 2010, the Company had 16.0&amp;#160;million shares remaining
   authorized for repurchase. These shares may be repurchased at the Company&amp;#8217;s discretion. The
   authorization relating to the 16.0&amp;#160;million shares remaining under the program expires at the end of
   Fiscal 2010.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;During the 39&amp;#160;weeks ended October&amp;#160;30, 2010 and October&amp;#160;31, 2009, the Company repurchased
   approximately 1.0&amp;#160;million and 16,000 shares, respectively, from certain employees at market prices
   totaling $18.0&amp;#160;million and $0.2&amp;#160;million, respectively. These shares were repurchased for the
   payment of taxes in connection with the vesting of share-based payments, as permitted under the
   2005 Stock Award and Incentive Plan (the &amp;#8220;2005 Plan&amp;#8221;).
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;The aforementioned share repurchases have been recorded as treasury stock.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 12pt"&gt;&lt;b&gt;&lt;i&gt;Segment Information&lt;/i&gt;&lt;/b&gt;
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;In accordance with ASC 280, &lt;i&gt;Segment Reporting &lt;/i&gt;(&amp;#8220;ASC 280&amp;#8221;), the Company has identified three
   operating segments (American Eagle Brand US and Canadian stores, aerie by American Eagle retail
   stores and AEO Direct) that reflect the basis used internally to review performance and allocate
   resources. All of the operating segments have been aggregated and are presented as one reportable
   segment, as permitted by ASC 280.
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 12pt"&gt;&lt;b&gt;&lt;i&gt;Reclassification&lt;/i&gt;&lt;/b&gt;
   &lt;/div&gt;
   &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;Certain reclassifications have been made to the Consolidated Financial Statements for prior periods
   in order to conform to the current period presentation.
   &lt;/div&gt;
   &lt;!-- Folio --&gt;
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