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SEGMENT AND GEOGRAPHIC INFORMATION
12 Months Ended
Dec. 31, 2012
Segment Reporting [Abstract]  
SEGMENT AND GEOGRAPHIC INFORMATION
SEGMENT AND GEOGRAPHIC INFORMATION
Starting in the first quarter of 2012, because of changes in how the Company internally manages and reports the results of its businesses to its chief operating decision maker, the Company began reporting five reportable segments. The five reportable segments are U.S. Neurosurgery, U.S. Instruments, U.S. Extremities, U.S. Spine and Other, and International. The U.S. Neurosurgery segment sells a full line of products specifically for neurosurgery and critical care such as tissue ablation equipment, dural repair products, cerebral spinal fluid management devices, intracranial monitoring equipment, and cranial stabilization equipment. The U.S. Instruments business sells more than 60,000 instrument patterns and surgical products and lighting to hospitals, surgery centers, and dental, podiatry, and veterinary offices. The U.S. Extremities segment includes the U.S. extremity reconstruction business, which includes such offerings as skin and wound repair, bone and joint fixation, implants in the upper and lower extremities, bone grafts and nerve and tendon repair. The U.S. Spine and Other segment includes (i) the U.S. Spine business, which focuses on spinal fusion, spinal implants, and deformity correction, (ii) the U.S. Orthobiologics business, which focuses on bone graft substitutes and other related medical devices that are used to enhance the repair and regeneration of bone in various types of orthopedic surgical procedures, and (iii) the Private Label business, which sells the Company’s regenerative medicine and other products to strategic partners. The International segment sells similar products to those discussed above, but are managed through the following geographies: (i) Europe, Middle East and Africa, and (ii) Central/South America, Asia-Pacific and Canada. The Corporate and other category includes (i) various legal, finance, executive, and human resource functions, (ii) brand management, (iii) share-based compensation costs, and (iv) costs related to procurement, manufacturing operations and logistics for the Company’s entire organization. Accordingly, the segment information for the prior years has been restated in accordance with authoritative guidance on segment reporting. The accounting policies of the reportable segments are the same as those described in Note 2.
None of the Company's customers accounted for 10% or more of the consolidated net sales during our year ended December 31, 2012, 2011 and 2010.
The operating results of the various reportable segments as presented are not comparable to one another because (i) certain operating segments are more dependent than others on corporate functions for unallocated general and administrative and/or operational manufacturing functions, and (ii) the Company does not allocate certain manufacturing costs and general and administrative costs to the operating segment results.
Net sales and profit by reportable segment for the year ended December 31, 2012, 2011 and 2010 are as follows:
 
 
Years Ended December 31,
 
2012
 
2011
 
2010
 
(In thousands)
Segment Net Sales
 
 
 
 
 
U.S. Neurosurgery
$
171,278

 
$
165,652

 
$
165,606

U.S. Instruments
162,323

 
155,833

 
157,853

U.S. Extremities
122,847

 
98,109

 
89,529

U.S. Spine and Other
190,546

 
174,479

 
152,274

International
183,877

 
186,005

 
166,806

Total revenues
$
830,871

 
$
780,078

 
$
732,068

Segment Profit
 
 
 
 
 
U.S. Neurosurgery
$
91,070

 
$
86,206

 
$
83,804

U.S. Instruments
36,550

 
29,753

 
27,350

U.S. Extremities
49,432

 
38,540

 
39,347

U.S. Spine and Other
55,891

 
51,011

 
57,643

International
61,336

 
64,164

 
59,636

Segment profit
294,279

 
269,674

 
267,780

Amortization
(18,536)

 
(16,433)

 
(12,017)

Corporate and other
(201,961
)
 
(198,329
)
 
(157,069
)
Operating income
$
73,782

 
$
54,912

 
$
98,694


The Company does not allocate any assets to the reportable segments, and, therefore, no asset information is reported to the chief operating decision maker and disclosed in the financial information for each segment.
Revenue by major product category consisted of the following: 
 
Years Ended December 31,
 
2012
 
2011
 
2010
 
(In thousands)
Orthopedics
$
369,312

 
$
328,933

 
$
290,274

Neurosurgery
277,527

 
272,538

 
263,147

Instruments
184,032

 
178,607

 
178,647

Total Revenues
$
830,871

 
$
780,078

 
$
732,068



The Company attributes revenue to geographic areas based on the location of the customer. There are certain revenues managed by the various U.S. segments above that are generated from non-U.S. customers and therefore included in Europe and the Rest of World revenues below.
Total revenue, net and long-lived assets (tangible) by major geographic area are summarized below:
 
United States*
 
Europe
 
Rest of the World
 
Consolidated
 
(In thousands)
Total revenue, net:
 
 
 
 
 
 
 
2012
$
642,830

 
$
90,920

 
$
97,121

 
$
830,871

2011
589,946

 
97,184

 
92,948

 
780,078

2010
561,307

 
89,044

 
81,717

 
732,068

Total long-lived assets:
 
 
 
 
 
 
 
2012
$
166,508

 
$
20,242

 
$
1,507

 
$
188,257

2011
125,880

 
17,274

 
1,357

 
144,511


* Includes long-lived assets in Puerto Rico.