Geographic Information

12 Months Ended

Dec. 31, 2019

GEOGRAPHIC INFORMATION

Since the fourth quarter of 2016, we had operated in five verticals—3D Manufacturing, Construction Building Information Modeling (“Construction BIM”), Public Safety Forensics, 3D Design and Photonics—and had three reporting segments—3D Manufacturing, Construction BIM and Emerging Verticals. As discussed in our Quarterly Report on Form 10-Q for the third quarter of 2019, our new management team, led by our new Chief Executive Officer (“CEO”), formulated and began to implement a new comprehensive strategic plan for our business. As part of our strategic planning process, we identified areas of our business that needed enhanced focus or change in order to improve our efficiency and cost structure. In the fourth quarter of 2019, we reassessed and redefined our go-to-market strategy, refocused our marketing engagement with our customers and re-evaluated our hardware product portfolio.

As part of our new strategic plan, and based on the recommendation of our CEO, who is also our Chief Operating Decision Maker (“CODM”), in the fourth quarter of 2019, we eliminated our vertical structure and began reorganizing the Company into a functional structure. Our executive leadership team is now comprised of functional leaders in areas such as sales, marketing, operations, research and development and general and administrative, and resources are allocated to each function at a consolidated unit level. We no longer have separate business units, or segment managers or vertical leaders who report to the CODM with respect to operations, operating results or planning for levels or components below the total Company level. Instead, our CODM now allocates resources and evaluates performance on a Company-wide basis. Based on these changes, commencing with the fourth quarter of 2019, we are now reporting as one reporting segment that develops, manufactures, markets, supports and sells CAD-based quality assurance products integrated with CAD-based inspection and statistical process control software and 3D documentation systems. Our reporting segment sells into a variety of end markets, including automotive, aerospace, metal and machine fabrication, architecture, engineering, construction and public safety. These activities represent more than 99% of consolidated sales.

Total sales to external customers is based upon the geographic location of the customer.


	For the Years Ended December 31,
	2019		2018		2017
Total sales to external customers
United States	$	151,646	$	156,242	$	141,595
Americas-Other	14,110		15,086		13,531
Germany	52,083		53,251		49,860
Europe-Other	70,196		74,010		65,201
Japan	33,361		37,607		35,270
China	32,934		36,130		30,405
Asia-Other	27,435		31,301		25,055
	$	381,765	$	403,627	$	360,917

Long-lived assets consist primarily of property, plant, and equipment, goodwill, and intangible assets, and are attributed to the geographic area in which they are located or originated, as applicable.


	As of December 31,
	2019		2018		2017
Long-Lived Assets
United States	$	45,225	$	61,557	$	54,703
Americas-Other	10,889		10,702		13,834
Germany	26,295		30,154		26,611
Europe-Other	4,984		24,935		9,124
Japan	1,423		1,039		558
Asia-Other	2,313		2,358		2,246
	$	91,129	$	130,745	$	107,076