ADVERTISING COSTS (Details) (USD $) In Millions, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013	Dec. 31, 2013
Marketing and Advertising Expense [Abstract]
Capitalized direct-response advertising costs, net of accumulated amortization	$ 4.3		$ 4.3		$ 5.2
Amortization period of direct-response advertising costs			2 years
Amortization of direct-response advertising costs	0.4	1.0	1.7	4.0
Other advertising expense	$ 2.1	$ 2.1	$ 3.8	$ 4.4