ADVERTISING COSTS (Details) (USD $) In Millions, unless otherwise specified	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013	Dec. 31, 2013
Marketing and Advertising Expense [Abstract]
Capitalized direct-response advertising costs, net of accumulated amortization	$ 4.5		$ 5.2
Amortization period of direct-response advertising costs	2 years
Amortization of direct-response advertising costs	1.3	3.0
Other advertising expense	$ 1.7	$ 2.3