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ADVERTISING COSTS	12 Months Ended
ADVERTISING COSTS	Dec. 31, 2013
Marketing and Advertising Expense [Abstract]
ADVERTISING COSTS	Advertising Costs Capitalized direct-response advertising costs, net of accumulated amortization, totaled $5.2 million and $5.5 million as of December 31, 2013, and December 31, 2012, respectively. We did not record any significant impairments during the years ended December 31, 2013, 2012, and 2011. The amortization of direct-response advertising costs was $5.7 million, $3.8 million, and $1.5 million for the years ended December 31, 2013, 2012, and 2011, respectively. Other advertising expense was $8.5 million, $7.1 million, and $7.4 million for the years ended December 31, 2013, 2012, and 2011, respectively.