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ADVERTISING COSTS (Details) (USD $) In Millions, unless otherwise specified	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
Marketing and Advertising Expense [Abstract]
Capitalized direct-response advertising costs, net of accumulated amortization	$ 5.2	$ 5.5
Amortization of direct-response advertising costs	5.7	3.8	1.5
Other advertising expense	$ 8.5	$ 7.1	$ 7.4

The costs of direct-response advertising whose primary purpose is to elicit sales to customers who could be shown to have responded specifically to the advertising and that results in probable future benefits and are reported as assets net of accumulated amortization.

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