XML 24 R87.htm IDEA: XBRL DOCUMENT

ADVERTISING COSTS (Details) (USD $) In Millions, unless otherwise specified	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012
Other Assets, Noncurrent [Abstract]
Capitalized direct-response advertising costs, net of accumulated amortization	$ 5.2		$ 5.2		$ 5.5
Period of amortization of direct-response advertising costs over estimated period of benefit	2 years
Amortization of direct-response advertising costs	0.1	1.0	4.1	2.3
Other advertising expense	$ 2.2	$ 2.1	$ 6.6	$ 5.2

The costs of direct-response advertising whose primary purpose is to elicit sales to customers who could be shown to have responded specifically to the advertising and that results in probable future benefits and are reported as assets net of accumulated amortization.

+ References+ Details