Segment Reporting

9 Months Ended

Sep. 27, 2014

Segment Reporting:

The Company has one reportable segment which is the retail sale of products that meet the needs of those who enjoy the rural lifestyle. The Company manages the business on the basis of one operating segment. The following chart indicates the percentage of sales represented by each major product category for the fiscal three and nine months ended September 27, 2014 and September 28, 2013:



	Fiscal three months ended				Fiscal nine months ended
	September 27, 2014		September 28, 2013		September 27, 2014		September 28, 2013
Product Category:
Livestock and Pet	45	%	45	%	45	%	45	%
Hardware, Tools and Truck	23		24		22		22
Seasonal, Gift and Toy Products	19		18		20		20
Clothing and Footwear	7		7		7		7
Agriculture	6		6		6		6
Total	100	%	100	%	100	%	100	%

- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

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+ Details