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REVENUE RECOGNITION (Tables)
3 Months Ended
Oct. 31, 2021
Revenue from Contract with Customer [Abstract]  
Summary of reconciliation of the disaggregated revenue
The following table presents the Company's revenues from contracts with customers disaggregated by major good or service line and timing of revenue recognition. The table also includes a reconciliation of the disaggregated revenue with the reportable segments.
Three Months Ended October 31, 2021Three Months Ended October 31, 2020
Direct
Marketing
Supply ChainConsolidated
Total
Direct
Marketing
Supply ChainConsolidated
Total
(In thousands)
Major Goods/Service Lines
Marketing solutions offerings$81,059 $— $81,059 $105,708 $— $105,708 
Supply chain management services— 43,942 43,942 — 63,787 63,787 
Other— 412 412 — 439 439 
$81,059 $44,354 $125,413 $105,708 $64,226 $169,934 
Timing of Revenue Recognition
Goods transferred over time$81,059 $— $81,059 $105,708 $— $105,708 
Services transferred over time— 44,354 44,354 — 64,226 64,226 
$81,059 $44,354 $125,413 $105,708 $64,226 $169,934 
Summary of changes in deferred revenue
The table below presents information for the Company's contract balances:
October 31,
2021
July 31,
2021
(In thousands)
Accounts receivable, trade, net$74,841 $69,805 
Contract assets$11,657 $14,458 
Deferred revenue - current$2,735 $2,562 
Deferred revenue - long-term126 108 
Total deferred revenue$2,861 $2,670 
Remaining Performance Obligations

Remaining performance obligations are comprised of deferred revenue. Changes in deferred revenue during the three months ended October 31, 2021 and October 31, 2020, were as follows:
Three Months Ended
October 31,
20212020
(In thousands)
Balance at beginning of period$2,670 $2,945 
Deferral of revenue685 1,096 
Recognition of deferred amounts upon satisfaction of performance obligation(494)(853)
Balance at end of period$2,861 $3,188