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GOODWILL AND INTANGIBLE ASSETS
 3 Months Ended
Oct. 31, 2021
Goodwill and Intangible Assets Disclosure [Abstract]  
GOODWILL AND INTANGIBLE ASSETS GOODWILL AND INTANGIBLE ASSETS
The Company's goodwill of $231.5 million as of October 31, 2021 and July 31, 2021, respectively, relates to the Company's Direct Marketing reporting unit, which is the only reporting unit in the Direct Marketing reportable segment. The carrying value of goodwill is not amortized, but is tested for impairment annually as of June 30, and, additionally on an interim basis, whenever events or changes in circumstances indicate that the carrying value may not be recoverable.
Other intangible assets, net, as of October 31, 2021, include customer relationships. The trademarks and tradenames intangible assets were fully amortized as of January 31, 2021.
A summary of other intangible assets, net are reflected in the table below:
October 31, 2021July 31, 2021
Weighted Average Amortization PeriodGross Carrying AmountAccumulated AmortizationNet Carrying AmountGross Carrying AmountAccumulated AmortizationNet Carrying Amount
(in years)(In thousands)
Customer relationships15$192,730 $81,907 $110,823 $192,730 $77,725 $115,005 
Trademarks and tradenames320,520 20,520 — 20,520 20,520 — 
Total$213,250 $102,427 $110,823 $213,250 $98,245 $115,005 

The table below presents amortization expense recorded by the Company for other intangible assets:
Three Months Ended
October 31,
20212020
(In thousands)
Customer relationships$4,182 $4,825 
Trademarks and trade names— 1,710 
Total$4,182 $6,535