GOODWILL AND INTANGIBLE ASSETS

The Company's goodwill of $257.1 million as of January 31, 2020 relates to the Company's Direct Marketing reporting unit, which is the only reporting unit in the Direct Marketing reportable segment. The Company has not previously recognized any impairment losses for this reporting unit.

Other intangible assets, net, as of January 31, 2020, include trademarks and tradenames, and customer relationships. The trademarks and tradenames intangible assets are being amortized on a straight-line basis and the customer relationship intangible assets are being amortized on a double-declining basis over their estimated useful lives.

The table below presents information for the Company's intangible assets:



		January 31, 2020						July 31, 2019
	Weighted Average Amortization Period	Gross Carrying Amount		Accumulated Amortization		Net Carrying Amount		Gross Carrying Amount		Accumulated Amortization		Net Carrying Amount
	(in years)	(In thousands)
Customer relationships	15	$	192,730	$	50,381	$	142,349	$	192,730	$	39,617	$	153,113
Trademarks and trade names	3	20,520		14,535		5,985		20,520		11,115		9,405
Total		$	213,250	$	64,916	$	148,334	$	213,250	$	50,732	$	162,518

The table below presents amortization expense recorded by the Company for other intangible assets:



	Three Months Ended January 31,				Six Months Ended January 31,
	2020		2019		2020		2019
	(In thousands)
Customer relationships	$	5,197	$	5,996	$	10,764	$	12,420
Trademarks and trade names	1,714		1,795		3,424		3,470
Total	$	6,911	$	7,791	$	14,188	$	15,890