GOODWILL AND INTANGIBLE ASSETS	3 Months Ended
Oct. 31, 2019
Goodwill and Intangible Assets Disclosure [Abstract]
GOODWILL AND INTANGIBLE ASSETS	GOODWILL AND INTANGIBLE ASSETS The Company's goodwill of $257.1 million as of October 31, 2019 relates to the Company's Direct Marketing reporting unit. The Company conducts its goodwill impairment test on June 30, of each fiscal year. In addition, if and when events or circumstances change that could reduce the fair value of any of its reporting units below its carrying value, an interim test is performed. In making this assessment, the Company relies on a number of factors including operating results, business plans, economic projections, anticipated future cash flows, and transactions and marketplace data. There were no indicators of impairment identified related to the Company's Direct Marketing reporting unit during the three months ended October 31, 2019. Other intangible assets, net, as of October 31, 2019, include trademarks and tradenames with a carrying balance of $7.7 million and customer relationships of $147.5 million. The trademarks and tradenames intangible asset are being amortized on a straight line basis over a 3 years estimated useful life. The customer relationship intangible asset is being amortized on a double-declining basis over an estimated useful life of 15 years. Intangible assets deemed to have finite lives are amortized over their estimated useful lives, where the useful life is the period over which the asset is expected to contribute directly, or indirectly, to its future cash flows. Intangible assets are reviewed for impairment on an interim basis when certain events or circumstances exist. For amortizable intangible assets, impairment exists when the carrying amount of the intangible asset exceeds its fair value. At least annually, the remaining useful life is evaluated.

GOODWILL AND INTANGIBLE ASSETS

The Company's goodwill of $257.1 million as of October 31, 2019 relates to the Company's Direct Marketing reporting unit. The Company conducts its goodwill impairment test on June 30, of each fiscal year. In addition, if and when events or circumstances change that could reduce the fair value of any of its reporting units below its carrying value, an interim test is performed. In making this assessment, the Company relies on a number of factors including operating results, business plans, economic projections, anticipated future cash flows, and transactions and marketplace data. There were no indicators of impairment identified related to the Company's Direct Marketing reporting unit during the three months ended October 31, 2019.

Other intangible assets, net, as of October 31, 2019, include trademarks and tradenames with a carrying balance of $7.7 million and customer relationships of $147.5 million. The trademarks and tradenames intangible asset are being amortized on a straight line basis over a 3 years estimated useful life. The customer relationship intangible asset is being amortized on a double-declining basis over an estimated useful life of 15 years. Intangible assets deemed to have finite lives are amortized over their estimated useful lives, where the useful life is the period over which the asset is expected to contribute directly, or indirectly, to its future cash flows. Intangible assets are reviewed for impairment on an interim basis when certain events or circumstances exist. For amortizable intangible assets, impairment exists when the carrying amount of the intangible asset exceeds its fair value. At least annually, the remaining useful life is evaluated.