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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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 UjQJONXQLr7YwAey1s92Jg==

<SEC-DOCUMENT>0001181431-04-039494.txt : 20040809
<SEC-HEADER>0001181431-04-039494.hdr.sgml : 20040809
<ACCEPTANCE-DATETIME>20040809180200
ACCESSION NUMBER:		0001181431-04-039494
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040805
FILED AS OF DATE:		20040809

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Southerland Watson Kendale
		CENTRAL INDEX KEY:			0001298740

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-23262
		FILM NUMBER:		04962573

	BUSINESS ADDRESS:	
		BUSINESS PHONE:		508-292-2432

	MAIL ADDRESS:	
		STREET 1:		3595 CANTON RD. A-9 PMB 340
		CITY:			MARIETTA
		STATE:			GA
		ZIP:			30066

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			CMGI INC
		CENTRAL INDEX KEY:			0000914712
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-DIRECT MAIL ADVERTISING SERVICES [7331]
		IRS NUMBER:				042921333
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0731

	BUSINESS ADDRESS:	
		STREET 1:		425 MEDFORD STREET
		CITY:			CHARLESTOWN
		STATE:			MA
		ZIP:			02129
		BUSINESS PHONE:		617 886-4500

	MAIL ADDRESS:	
		STREET 1:		425 MEDFORD STREET
		CITY:			CHARLESTOWN
		STATE:			MA
		ZIP:			02129

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	CMG INFORMATION SERVICES INC
		DATE OF NAME CHANGE:	19981007
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>rrd50164.xml
<DESCRIPTION>FORM 4 (SOUTHERLAND 8 9 2004)
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2004-08-05</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000914712</issuerCik>
        <issuerName>CMGI INC</issuerName>
        <issuerTradingSymbol>CMGI</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001298740</rptOwnerCik>
            <rptOwnerName>Southerland Watson Kendale</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>3595 CANTON ROAD</rptOwnerStreet1>
            <rptOwnerStreet2>A-9 PMB 340</rptOwnerStreet2>
            <rptOwnerCity>MARIETTA</rptOwnerCity>
            <rptOwnerState>GA</rptOwnerState>
            <rptOwnerZipCode>30066</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>President of Asia-Pacific Ops.</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2004-08-05</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>214285</value>
                    <footnoteId id="F1"/>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>426966</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">Shares acquired are shares of restricted stock granted pursuant to CMGI's 2000 Stock Incentive Plan.  Restrictions lapse on August 2, 2005.</footnote>
    </footnotes>

    <remarks>The reporting person is a member of a Section 13(d) group that owns more than 10% of the issuer's outstanding common stock.</remarks>

    <ownerSignature>
        <signatureName>Thomas B. Rosedale (pursuant to Power of Attorney)</signatureName>
        <signatureDate>2004-08-09</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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