<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0607</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2026-03-18</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000912892</issuerCik>
        <issuerName>GRUPO TELEVISA, S.A.B.</issuerName>
        <issuerTradingSymbol>TV</issuerTradingSymbol>
        <issuerForeignTradingSymbol></issuerForeignTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001318285</rptOwnerCik>
            <rptOwnerName>Zaslav David</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O WARNER BROS. DISCOVERY, INC.</rptOwnerStreet1>
            <rptOwnerStreet2>230 PARK AVENUE SOUTH</rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10003</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>true</isDirector>
        </reportingOwnerRelationship>
    </reportingOwner>

    <derivativeTable>
        <derivativeHolding>
            <securityTitle>
                <value>GDSs held in the Stock Purchase Plan</value>
                <footnoteId id="F1"/>
                <footnoteId id="F2"/>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>0.45</value>
                <footnoteId id="F2"/>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2026-04-10</value>
            </exerciseDate>
            <expirationDate>
                <footnoteId id="F3"/>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>GDSs</value>
                    <footnoteId id="F1"/>
                    <footnoteId id="F2"/>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>55000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>Stock Purchase Plan</value>
                    <footnoteId id="F1"/>
                    <footnoteId id="F2"/>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Each Global Depositary Share (&quot;GDS&quot;) is entitled to a financial interest in and limited voting rights with respect to five Certificados de Participacion Ordinarios (each a &quot;CPO&quot;), each of which represents twenty-five Series &quot;A&quot; Shares, twenty-two Series &quot;B&quot; Shares, thirty-five Series &quot;L&quot; Shares and thirty-five Series &quot;D&quot; Shares of Grupo Televisa, S.A.B.</footnote>
        <footnote id="F2">At the date of vesting, the trust that administers the Stock Purchase Plan for Directors, acting on behalf of the reporting person, will sell a portion of these GDSs or related CPOs to pay the price of Ps.8.00 per GDS and deliver the remainder of these GDSs to the reporting person. The reported exercise price was converted into US dollars based on the currency conversion rate of 17.9437 Mexican Pesos per US dollar as of March 13, 2026.</footnote>
        <footnote id="F3">Not applicable.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Carlos Javier Luevanos Ortiz De Rosas, attorney in fact for David Zaslav</signatureName>
        <signatureDate>2026-03-18</signatureDate>
    </ownerSignature>
</ownershipDocument>
