<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0607</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2026-03-18</periodOfReport>

    <noSecuritiesOwned>1</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000912892</issuerCik>
        <issuerName>GRUPO TELEVISA, S.A.B.</issuerName>
        <issuerTradingSymbol>TV</issuerTradingSymbol>
        <issuerForeignTradingSymbol></issuerForeignTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001051464</rptOwnerCik>
            <rptOwnerName>SENIOR ENRIQUE</rptOwnerName>
        </reportingOwnerId>
    <reportingOwnerAddress>
      <rptOwnerNonUSAddressFlag>true</rptOwnerNonUSAddressFlag>
      <rptOwnerStreet1>Av. Vasco de Quiroga No. 2000</rptOwnerStreet1>
      <rptOwnerStreet2>Colonia Santa Fe</rptOwnerStreet2>
      <rptOwnerCity>Mexico, D.F.</rptOwnerCity>
      <rptOwnerCountry>O5</rptOwnerCountry>
      <rptOwnerZipCode>01210</rptOwnerZipCode>
    </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>true</isDirector>
        </reportingOwnerRelationship>
    </reportingOwner>

    <remarks>No shares are beneficially owned.</remarks>

    <ownerSignature>
        <signatureName>/s/ Enrique Jose Francisco Senior Hernandez</signatureName>
        <signatureDate>2026-03-18</signatureDate>
    </ownerSignature>
</ownershipDocument>
