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Segment Information Schedule of Segment Reporting Information, by Segment (Details) (USD $)
In Thousands, unless otherwise specified
3 Months Ended 12 Months Ended
Dec. 29, 2012
Sep. 29, 2012
Jun. 30, 2012
Mar. 31, 2012
Dec. 31, 2011
Oct. 01, 2011
Jul. 02, 2011
Apr. 02, 2011
Dec. 29, 2012
Dec. 31, 2011
Jan. 01, 2011
Segment Reporting Information [Line Items]                      
Assets $ 354,268       $ 335,657       $ 354,268 $ 335,657 $ 308,886
Revenues 118,287 191,924 243,572 121,468 113,394 180,269 235,963 113,817 675,251 643,443 622,802
Contribution                 91,030 85,073 80,724
Indirect COGS not included in Contribution                 (28,198) (28,148) (30,413)
General and Administrative Expense                 (37,662) (34,786) (35,427)
Interest Expense                 (841) (918) (637)
Income Tax Expense (Benefit)                 (8,800) 8,441 (1,020)
Net Income (Loss) Attributable to Parent (11,112) 10,272 22,616 (6,247) (13,952) 11,216 44,743 (12,345) 15,529 29,662 13,227
Payments to Acquire Property, Plant, and Equipment                 17,953 17,710 14,139
Depreciation, Depletion and Amortization                 15,301 14,314 14,926
Stores [Member]
                     
Segment Reporting Information [Line Items]                      
Assets 40,866       40,266       40,866 40,266 34,722
Revenues                 610,216 578,863 560,482
Contribution                 87,682 81,827 77,591
Payments to Acquire Property, Plant, and Equipment                 12,910 13,937 10,246
Depreciation, Depletion and Amortization                 10,181 9,395 9,506
Port Supply [Member]
                     
Segment Reporting Information [Line Items]                      
Assets 5,995       4,980       5,995 4,980 4,771
Revenues                 26,144 27,450 28,309
Contribution                 (3,836) (3,020) (2,809)
Payments to Acquire Property, Plant, and Equipment                 0 0 0
Depreciation, Depletion and Amortization                 11 32 96
Direct-To-Consumer [Member]
                     
Segment Reporting Information [Line Items]                      
Assets 40       44       40 44 112
Revenues                 38,891 37,130 34,011
Contribution                 7,184 6,266 5,942
Payments to Acquire Property, Plant, and Equipment                 (6) 55 0
Depreciation, Depletion and Amortization                 5 109 229
unallocated [Member]
                     
Segment Reporting Information [Line Items]                      
Assets 307,367       290,367       307,367 290,367 269,281
Payments to Acquire Property, Plant, and Equipment                 5,049 3,718 3,893
Depreciation, Depletion and Amortization                 5,104 4,778 5,095
Canada [Member]
                     
Segment Reporting Information [Line Items]                      
Number of Stores 10               10    
Turkey [Member]
                     
Segment Reporting Information [Line Items]                      
Number of Stores 5               5    
Maximum [Member]
                     
Segment Reporting Information [Line Items]                      
Asset Impairment Charges                   $ 100 $ 180
Percentage of Foreign Revenue 5.00%               5.00% 5.00% 5.00%
Percent of Foreign Long-Lived Assets 2.00%       2.00%       2.00% 2.00% 2.00%