X0303 4/A 2008-11-25 2008-12-02 1 0000912544 HOLLYWOOD MEDIA CORP HOLL 0001235152 CCM MASTER QUALIFIED FUND LTD C/O MORGAN STANLEY FUND SERVICES (CAYMAN LTD CENTURY YARD CRICKET SQ HUTCHINGS DR PO BOX 2681 GEORGE TOWN E9 00000 CAYMAN ISLANDS 0 0 1 0 0001162675 COGHILL CAPITAL MANAGEMENT LLC 1 N WACKER DR STE 4350 CHICAGO IL 60606 0 0 1 0 0001235155 COGHILL CLINT D 0 0 1 0 Common Stock 2008-11-25 4 S 0 500000 1.2 D 2868992 D Comon Stock 2868992 I by Coghill Capital Management, LLC and Clint D. Coghill Equity Swap 4.08 2008-11-25 4 S 1 496000 1.2 D 2006-02-28 2010-02-28 HOLL Common Stock 2708233 2708233 D Equity Swap 4.08 2006-02-28 2010-02-28 HOLL common stock 2708233 2108233 I by Coghill Capital Management, LLC and Clint D. Coghill These securities may be deemed to be beneficially owned by Coghill Capital Management, L.L.C. ("CCM"), the investment manager of CCM Master Qualified Fund, Ltd. (the "Master Fund"). These securities may also be deemed to be beneficially owned by Clint Coghill, the President and majority owner of CCM. Each of CCM and Mr. Coghill disclaims beneficial ownership of the reported securities except to the extent of its pecuniary interest therein, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of the securities for purposes of Section 16 of the Securities Exchange Act of 1934, as amended, or for any other purpose. Under the terms of these total return equity swap agreements (the "Swaps") (i) the Master Fund will be obligated to pay to the counterparty any capital depreciation of the reference shares as of maturity, plus interest, and (ii) the counterparty will be obligated to pay to the Master Fund any capital appreciation of the reference shares as of maturity. Any dividends received by the counterparty on the reference shares during the term of the Swaps will be paid to the Master Fund. All balances will be cash settled at maturity and there will be no transfer of voting or dispositive power over the reference shares. CCM Master Qualified Fund, Ltd 2008-12-03 Coghill Capital Management, LLC 2008-12-03 Clint D. Coghill 2008-12-03