Segment Reporting

6 Months Ended

Jun. 30, 2013

Segment Reporting [Abstract]

Segment Reporting

(6)SEGMENT REPORTING:

Hollywood Media’s reportable segments are Ad Sales, Intellectual Properties, and Other.

The Ad Sales segment consists of Hollywood Media’s investment in MovieTickets.com.  Prior to the sale of Cinemasource UK Limited on May 1, 2012 (which business included UK Theatres Online Limited, Spring Leisure Limited, Cinemasonline Limited and WWW.CO.UK Limited), the Ad Sales segment also sold advertising on plasma TV displays throughout the U.K. and Ireland, on lobby display posters, movie brochure booklets and ticket wallets distributed in cinemas, live theater and other entertainment venues in the U.K. and Ireland.  See Note 3, “Discontinued Operations” to these unaudited condensed consolidated financial statements for information on the sale of Cinemasource UK Limited.

The Intellectual Properties segment owns or controls the exclusive rights to certain intellectual properties created by best-selling authors and media celebrities, which it seeks to license across all media. This segment also includes Tekno Books, a book development business.

The Other segment is comprised of payroll and benefits for corporate and administrative personnel as well as other corporate-wide expenses such as legal fees, audit fees, proxy costs, insurance, centralized information technology, and includes consulting fees and other fees and costs relating to compliance with the provisions of the Sarbanes-Oxley Act of 2002 that require Hollywood Media to make an assessment of and report on internal control over financial reporting. This segment also included Hollywood Media’s investment in Project Hollywood, LLC ("Project Hollywood"). On August 28, 2012 Hollywood Media assigned to Baseline Holdings LLC all of Hollywood Media’s membership interest in Project Hollywood in exchange for total consideration of $1,800,000.  See Note 9, “Related Party Transactions” to these unaudited condensed consolidated financial statements for more information on the assignment of Hollywood Media’s membership interest in Project Hollywood.

There are no intersegment sales or transfers.

As of June 30, 2013, the Ad Sales segment consists of the Company’s investment in MovieTickets.com.  As the Company accounts for its investment in MovieTickets.com under the equity method of accounting, there are no net revenues, operating income (loss), capital expenditures or depreciation and amortization expense to report for the Ad Sales segment.  The following table illustrates the financial information regarding Hollywood Media’s reportable segments.

	Six Months Ended June 30,				Three Months Ended June 30,
	2013		2012		2013		2012
	(unaudited)		(unaudited)		(unaudited)		(unaudited)
Net Revenues:
Intellectual Properties	$                183,461	$	333,047		$         102,402	$	156,213
Other	-		-		-		-
	$                183,461	$	333,047		$         102,402	$	156,213
Operating Loss:
Intellectual Properties	$              (132,197)	$	(23,381	)	$        (72,436)	$	(42,287	)
Other	(2,434,730)		(2,453,073	)	(1,124,624)		(1,544,736	)
	$           (2,566,927)	$	(2,476,454	)	$    (1,197,060)	$	(1,587,023	)

Capital Expenditures:
Intellectual Properties	$                    2,489	$	-	$             2,489	$	-
Other	44,711		36,222	3,927		19,332
	$                  47,200	$	36,222	$             6,416	$	19,332
Depreciation and
Amortization Expense:
Intellectual Properties	$                       506	$	2,224	$                241	$	1,112
Other	41,582		72,940	20,712		36,458
	$                  42,088	$	75,164	$           20,953	$	37,570
	June 30,		December 31,
	2013		2012
	(unaudited)
Segment Assets:
Ad Sales	$           6,197,998	$	6,197,998
Intellectual Properties	332,648		893,961
Other	19,067,347		19,523,863
	$         25,597,993	$	26,615,822