-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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 ehFsgLZ98PAWs33Anpma8w==

<SEC-DOCUMENT>0001144204-10-052080.txt : 20101001
<SEC-HEADER>0001144204-10-052080.hdr.sgml : 20101001
<ACCEPTANCE-DATETIME>20101001173020
ACCESSION NUMBER:		0001144204-10-052080
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20100929
FILED AS OF DATE:		20101001
DATE AS OF CHANGE:		20101001

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			WAXMAN SPENCER M.
		CENTRAL INDEX KEY:			0001452793

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14332
		FILM NUMBER:		101103478

	MAIL ADDRESS:	
		STREET 1:		C/O SHANNON RIVER PARTNERS
		STREET 2:		800 THIRD AVENUE 30TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10022

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			HOLLYWOOD MEDIA CORP
		CENTRAL INDEX KEY:			0000912544
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-RETAIL STORES, NEC [5990]
		IRS NUMBER:				650385686
		STATE OF INCORPORATION:			FL
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		2255 GLADES RD
		STREET 2:		STE 237 W
		CITY:			BOCA RATON
		STATE:			FL
		ZIP:			33431
		BUSINESS PHONE:		5619988000

	MAIL ADDRESS:	
		STREET 1:		2255 GLADES RD
		STREET 2:		STE 237 W
		CITY:			BOCA RATON
		STATE:			FL
		ZIP:			33431

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	HOLLYWOOD COM INC
		DATE OF NAME CHANGE:	20000511

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	BIG ENTERTAINMENT INC
		DATE OF NAME CHANGE:	19930924

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			SHANNON RIVER PARTNERS LP
		CENTRAL INDEX KEY:			0001214044
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14332
		FILM NUMBER:		101103477

	BUSINESS ADDRESS:	
		STREET 1:		800 THIRD AVENUE, 30TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10022
		BUSINESS PHONE:		212 331 6555

	MAIL ADDRESS:	
		STREET 1:		800 THIRD AVENUE, 30TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10022

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Shannon River Fund Management CO LLC
		CENTRAL INDEX KEY:			0001301050
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14332
		FILM NUMBER:		101103474

	BUSINESS ADDRESS:	
		STREET 1:		150 EAST 52ND STREET
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10022
		BUSINESS PHONE:		212 331 6431

	MAIL ADDRESS:	
		STREET 1:		150 EAST 52ND STREET
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10022

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Shannon River Partners II, LP
		CENTRAL INDEX KEY:			0001301840
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14332
		FILM NUMBER:		101103476

	BUSINESS ADDRESS:	
		STREET 1:		800 THIRD AVENUE, 30TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10022
		BUSINESS PHONE:		212 331 6555

	MAIL ADDRESS:	
		STREET 1:		800 THIRD AVENUE, 30TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10022

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Doonbeg Fund LP
		CENTRAL INDEX KEY:			0001416009
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14332
		FILM NUMBER:		101103475

	BUSINESS ADDRESS:	
		STREET 1:		800 Third Ave
		CITY:			New York
		STATE:			ny
		ZIP:			10022
		BUSINESS PHONE:		212-331-6431

	MAIL ADDRESS:	
		STREET 1:		800 Third Ave
		CITY:			New York
		STATE:			ny
		ZIP:			10022
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>v198009_ex.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-09-29</periodOfReport>

    <notSubjectToSection16>1</notSubjectToSection16>

    <issuer>
        <issuerCik>0000912544</issuerCik>
        <issuerName>HOLLYWOOD MEDIA CORP</issuerName>
        <issuerTradingSymbol>HOLL</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001214044</rptOwnerCik>
            <rptOwnerName>SHANNON RIVER PARTNERS LP</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>800 THIRD AVENUE, 30TH FLOOR</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10022</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001301840</rptOwnerCik>
            <rptOwnerName>Shannon River Partners II, LP</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>800 THIRD AVENUE, 30TH FLOOR</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10022</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001416009</rptOwnerCik>
            <rptOwnerName>Doonbeg Fund LP</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>800 THIRD AVE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10022</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001301050</rptOwnerCik>
            <rptOwnerName>Shannon River Fund Management CO LLC</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>150 EAST 52ND STREET</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10022</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001452793</rptOwnerCik>
            <rptOwnerName>WAXMAN SPENCER M.</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O SHANNON RIVER PARTNERS</rptOwnerStreet1>
            <rptOwnerStreet2>800 THIRD AVENUE 30TH FLOOR</rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10022</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2010-09-29</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>447426</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>1.1383</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>0</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                    <footnoteId id="F1"/>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2010-09-29</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>1844114</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>1.1383</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>0</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See Footnote</value>
                    <footnoteId id="F2"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2010-09-29</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>180374</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>1.1383</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>0</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See Footnote</value>
                    <footnoteId id="F3"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2010-09-29</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>651946</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>1.1383</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>0</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See Footnote</value>
                    <footnoteId id="F4"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">These shares are owned directly by Shannon River Partners, LP (&quot;SR Partners LP&quot;). Shannon River Fund Management Co LLC
 (&quot;SRFM&quot;) as the sole investment manager of SR Partners LP has an indirect beneficial ownership interest in the shares that
 SR Partners LP directly beneficially owns.  Mr. Waxman, as a principal executive officer of SRFM has an indirect beneficial
 ownership interest in the shares that SR Partners II LP directly beneficially owns.</footnote>
        <footnote id="F2">SR Partners LP has an indirect beneficial ownership interest in these shares, which are owned directly by Shannon River
 Partners II, LP (&quot;SR Partners II LP&quot;) as members of a group under Section 13(d) of the Securities Exchange Act of 1934, as
 amended (the &quot;Exchange Act&quot;). SRFM as the sole investment manager of SR Partners II LP has an indirect beneficial ownership
 interest in the shares that SR Partners II LP directly beneficially owns.  Mr. Waxman, as a principal executive officer of
 SRFM has an indirect beneficial ownership interest in the shares that SR Partners II LP directly beneficially owns.</footnote>
        <footnote id="F3">SR Partners LP has an indirect beneficial ownership interest in these shares, which are owned directly by Doonbeg Fund, LP
 (&quot;Doonbeg&quot;) as members of a group under Section 13(d) of the Exchange Act. SRFM as the sole investment manager of Doonbeg
 has an indirect beneficial ownership interest in the shares that Doonbeg directly beneficially owns.  Mr. Waxman, as a
 principal executive officer of SRFM has an indirect beneficial ownership interest in the shares that Doonbeg directly
 beneficially owns.</footnote>
        <footnote id="F4">SR Partners LP has an indirect beneficial ownership interest in these shares, which are owned directly by  Shannon River
 Partners LTD (&quot;SRP LTD&quot;) as members of a group under Section 13(d) of the Exchange Act. Shannon River Global Management LLC
 (&quot;SRGM&quot;) as the sole investment manager of SRP LTD has an indirect beneficial ownership interest in the shares that SRP LTD
 directly beneficially owns.  Mr. Waxman, as a principal executive officer of SRGM has an indirect beneficial ownership
 interest in the shares that SRP LTD directly beneficially owns.</footnote>
    </footnotes>

    <remarks>Mr. Waxman disclaims beneficial ownership of the securities described in this statement, except to the extent of his
 individual pecuniary interest in such securities.  The filing of this statement shall not be deemed an admission that Mr.
 Waxman is, for purposes of Section 16 of the Exchange Act or otherwise, the beneficial owner of any securities specified in
 this statement.</remarks>

    <ownerSignature>
        <signatureName>SHANNON RIVER PARTNERS, LP By: Shannon River Capital Management, LLC General Partner By: /s/ Spencer Waxman, Spencer Waxman, Managing Member</signatureName>
        <signatureDate>2010-10-01</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>SHANNON RIVER PARTNERS II, LP By: Shannon River Capital Management, LLC General Partner:  /s/ Spencer Waxman, Spencer Waxman, Managing Member</signatureName>
        <signatureDate>2010-10-01</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>DOONBEG FUND, LP By: Doonbeg Capital Management, LLC, General Partner By: /s/ Spencer Waxman, Spencer Waxman, Managing Member</signatureName>
        <signatureDate>2010-10-01</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>SHANNON RIVER PARTNERS LTD By: Shannon River Global Management, LLC, Investment Advisor By: /s/ Spencer Waxman, Spencer Waxman, Managing Member</signatureName>
        <signatureDate>2010-10-01</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>SHANNON RIVER FUND MANAGEMENT CO., LLC By: /s/ Spencer Waxman, Spencer Waxman, Managing Member</signatureName>
        <signatureDate>2010-10-01</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>SHANNON RIVER GLOBAL MANAGEMENT, LLC  By:  /s/ Spencer Waxman, Spencer Waxman, Managing Member</signatureName>
        <signatureDate>2010-10-01</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>/s/ Spencer Waxman, Spencer Waxman, Individually</signatureName>
        <signatureDate>2010-10-01</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----