0001140361-11-017680.txt : 20110318 0001140361-11-017680.hdr.sgml : 20110318 20110318164016 ACCESSION NUMBER: 0001140361-11-017680 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110317 FILED AS OF DATE: 20110318 DATE AS OF CHANGE: 20110318 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: GOMEZ SCOTT CENTRAL INDEX KEY: 0001229014 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-14332 FILM NUMBER: 11698745 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: HOLLYWOOD MEDIA CORP CENTRAL INDEX KEY: 0000912544 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-RETAIL STORES, NEC [5990] IRS NUMBER: 650385686 STATE OF INCORPORATION: FL FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 2255 GLADES RD STREET 2: STE 237 W CITY: BOCA RATON STATE: FL ZIP: 33431 BUSINESS PHONE: 5619988000 MAIL ADDRESS: STREET 1: 2255 GLADES RD STREET 2: STE 237 W CITY: BOCA RATON STATE: FL ZIP: 33431 FORMER COMPANY: FORMER CONFORMED NAME: HOLLYWOOD COM INC DATE OF NAME CHANGE: 20000511 FORMER COMPANY: FORMER CONFORMED NAME: BIG ENTERTAINMENT INC DATE OF NAME CHANGE: 19930924 4 1 doc1.xml FORM 4 X0303 4 2011-03-17 0 0000912544 HOLLYWOOD MEDIA CORP HOLL 0001229014 GOMEZ SCOTT C/O HOLLYWOOD MEDIA CORP 2255 GLADES ROAD, SUITE 221A BOCA RATON FL 33431 0 1 0 0 Chief Accounting Officer Common Stock 2011-03-17 4 S 0 26714 1.6151 D 0 D Common Stock 12032 I 401(k) The number of securities reported represents an aggregate number of shares sold in multiple open market transactions over a range of sale prices. The price reported represents the weighted average price. The Reporting Person undertakes to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold at each separate price within the range. Sales prices range from $1.60 to $1.65 per share, inclusive. /s/ Scott Gomez 2011-03-18