X0303 4 2011-03-07 0 0000912544 HOLLYWOOD MEDIA CORP HOLL 0001079836 RUBENSTEIN MITCHELL 2255 GLADES ROAD SUITE 221A BOCA RATON FL 33431 1 1 0 0 Chairman and CEO 0001079838 SILVERS LAURIE S 2225 GLADES ROAD, SUITE 221A BOCA RATON FL 33231 1 1 0 0 Vice Chairperson and President Common Stock 2011-03-07 4 S 0 323485 1.6293 D 343697 D Common Stock 513919 D Common Stock 18169 I IRA Common Stock 18147 I IRA Owned jointly by Mitchell Rubenstein ("MR") and Laurie S. Silvers ("LSS"). The shares sold were directly owned by MR. Owned by LSS directly. May be deemed owned by MR indirectly, as a result of being the spouse of LSS. Individual retirement account of MR and also may be deemed owned indirectly by LSS. Individual retirement account of LSS and also may be deemed owned indirectly by MR. MR and LSS disclaim beneficial ownership of all indirectly owned securities reported on this Form in excess of their respective pecuniary interests therein. The number of securities reported represents an aggregate number of shares sold in multiple open market transactions over a range of sale prices. The price reported represents the weighted average price. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold at each separate price within the range. Sales prices range from $1.60 to $1.65 per share, inclusive. Exhibit 99.1: Joint Filer Information, incorporated herein by reference /s/ Mitchell Rubenstein 2011-03-08 /s/ Laurie S. Silvers 2011-03-08