8-K

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934


Date of Report (Date of earliest event reported)   November 23, 2004
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                           NATURAL HEALTH TRENDS CORP.
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               (Exact name of Company as specified in its charter)



         Florida                        0-26272                  59-2705336
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(State or other jurisdiction          (Commission              IRS Employer
      of incorporation)               File Number)           Identification No.)



   12901 Hutton Drive     Dallas, TX                                    75234
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(Address of principal executive offices)                              (Zip Code)



Company's telephone number, including area code     (972) 241-4080
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         (Former name or former address, if changed since last report.)


Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the Company under any of the
following provisions (see General Instruction A.2. below):


[ ]  Written communications pursuant to Rule 425 under the Securities Act
     (17 CFR 230.425)

[ ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act
     (17 CFR 240.14a-12)

[ ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the
     Exchange Act (17 CFR 240.14d-2(b))

[ ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the
     Exchange Act (17 CFR 240.13e-4(c))


Item 5.02  Departure of Directors or Principal Officers; Election of Directors;
           Appointment of Principal Officers

         On November 23, 2004, the Natural Health Trends Corp. (the "Company")
announced the appointment of Richard S. Johnson to be the Representative
Director and President of its operations in Japan which market is scheduled to
open in mid 2005.

         As of November 1, 2004, the Company and Lexxus International (Japan),
Ltd., a wholly owned subsidiary of the Company ("Lexxus Japan"), entered into an
employment agreement with Mr. Johnson pursuant to which Mr. Johnson agreed to
serve as the Company's President - Japan and as the Representative Director of
Lexxus Japan. The term of Mr. Johnson's employment with the Company commenced on
November 1, 2004 and ends on December 31, 2006. The Company agreed to pay Mr.
Johnson an annual base salary of $480,000. Pursuant to the agreement, Mr.
Johnson is entitled to be reimbursed for reasonable business expenses as well as
expenses related to relocating to, and living in, Japan. In addition, the
Company has agreed to pay for travel expenses and certain club membership fees
on behalf of Mr. Johnson. The employment agreement with Mr. Johnson contains
other customary terms and conditions.

ITEM 9.01 Financial Statements And Exhibits.

         (c) The following exhibits are attached to this Current Report:

           99.1     Press Release of the Company dated November 23, 2004



                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the Company has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.



                                           NATURAL HEALTH TRENDS CORP.


Date: December 1, 2004
                                           By: /s/ MARK D. WOODBURN
                                               ---------------------------------
                                               Name:  Mark D. Woodburn
                                               Title: President

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EX-99.1

                                                                    Exhibit 99.1

                                  Press Release

Natural Health Trends Corp. Hires Richard S. Johnson to Manage Its Entry into
Japan

DALLAS--(BUSINESS WIRE)--Nov. 23, 2004--Natural Health Trends Corp. (OTC BB:
NHLC - News), an international direct-selling company, today announced it has
hired Richard S. Johnson to be the Representative Director and President of its
operations in Japan, scheduled to open mid-2005.

Johnson, age 62, brings with him almost 40 years of experience in consumer-
driven companies including 30 years of experience in Asia. He spent almost 10
years with Amway as Senior Vice President of Amway Corporation with
responsibility for the company's businesses in Japan and Korea. In Japan,
Johnson was Representative Director and President of Amway Japan Limited. Before
that, he spent six years as President of Tupperware Pacific. Prior to
Tupperware, he spent several years in various management positions with R.J.
Reynolds and PepsiCo in Asia. An Ivy Leaguer, Johnson holds an MBA from Harvard
and a BS Ec. from the University of Pennsylvania.

Mark Woodburn, President of Natural Health Trends Corp., said, "There is no
better qualified individual than Richard for the job of opening the Japanese
market for Natural Health Trends Corp.. He knows Asia in general, and Japan in
particular, about as well as anyone can. With Richard's experience in Japan,
managing the $1.5 billion plus Amway Japan business, overseeing its listing on
the New York Stock Exchange, being a member of the Japan Direct Selling Board of
Directors and a member of the Board of Governors of the American Chamber of
Commerce in Japan, he understands the cultural challenges and opportunities that
direct-selling faces in Japan. His experience with Amway and Tupperware in Japan
and Asia are a perfect match for our business model. We are very pleased that
Richard will be taking on this position, and we expect great things in the years
ahead."

Johnson commented, "The Japanese consumer market, and the direct selling
industry in particular, requires knowledge of the customs and tastes of the
Japanese people as well as understanding the regulatory environment for consumer
products. As Japan's economy continues to change people's view of their
opportunities and expectations for the future, I am very optimistic about the
continued opportunity direct selling offers. While creating a new direct selling
business in Japan is quite challenging, I am convinced that Natural Health
Trends Corp. through its Lexxus International subsidiary provides both products
and entrepreneurial opportunities to meet the expectations of 21st century
Japan."

Woodburn concluded, "We are represented in only 3 of the 10 top countries for
direct selling. Japan is the second largest direct selling market in the world
and our business model is not complete without a Japanese presence. Richard
Johnson is the ideal man to establish and grow that presence."

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Natural Health Trends Corp. is an international direct-selling company operating
in more than 30 markets throughout Asia, North America, Eastern Europe and Latin
America. The Company markets premium quality personal care products under the
Lexxus brand and markets its nutritional supplement products under the Kaire
brand. Additional information can be found on the Company's website, and
management encourages interested parties to register for updated corporate
information via e-mail on the Company's homepage,
www.naturalhealthtrendscorp.com.
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This press release contains forward-looking information made pursuant to the
safe harbor provisions of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements may be affected by certain risks and
uncertainties described in the company's filings with the Securities and
Exchange Commission. The company's actual results could differ materially from
such forward-looking statements.

Contact:
     Porter, LeVay & Rose, Inc.
     Investor Relations
     Linda Decker, 212-564-4700
     or
     Editorial
     Jeff Myhre, 212-564-4700
     Fax, 212-244-3075
     www.plrinvest.com
     -----------------
     or
     Natural Health Trends Corp.
     Mark Woodburn, 972-241-4080

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